Nursing Facility Marketing Plan
A Marketing Plan for a Nursing Facility
Name
Institution A Marketing Plan for a Nursing Facility
The new marketing director is at task to establish a reliable mechanism for the establishment of a market plan for the full service assisted health facility. The clients for the healthcare facility for the ageing are unsatisfied with the services provided to the company. The company does not understand the needs of the old generation. Meanwhile, the demand for the services at the nursing home by the ageing generation provide the company with a prime opportunity to optimize the operations and increase the returns within the organization. All the aged generation need is a home that caters for their psychological, social, and physical needs …show more content…
Very few institutions are likely to meet the desired qualities of a nursing home. These attributes provides a viable framework upon which the organization is likely to uphold a reliable performance within the organization. Possible weaknesses for the company include the inability by the company to obtain qualified staff members. Qualified caretakers are expensive to get and to hire, which means the institution may be required to settle for semi-skilled caretakers. The institution has a wide range of opportunities because the industry still remains unexploited. The company is determined to uphold the necessary requirements, which places the institution in the appropriate position for advancement. There are no perceivable threats for the company, however, the company must attain significantly and relatively high standards to attract a reliable client …show more content…
The facility can also establish a training framework to constantly update its employees with the best frameworks for the establishment of a reliable development approach. Considering that there is a high demand for quality service delivery, the organization stands to attain a viable business hub in a highly competitive in a field where institutions have failed to perform effectively. References
Baldassar, L. (2007). Transnational families and aged care: the mobility of care and the migrancy of ageing. Journal of ethnic and migration studies, 33(2), 275-297.
Blaschke, C. M., Freddolino, P. P., & Mullen, E. E. (2009). Ageing and technology: A review of the research literature. British Journal of Social Work, 39(4), 641-656.
Cohen, J. D. (2006). The aging nursing workforce: How to retain experienced nurses. Journal of healthcare management, 51(4), 233.
Smith, K., & Baughman, R. (2007). Caring for America's aging population: a profile of the direct-care workforce. Monthly Lab. Rev., 130,
Name
Institution A Marketing Plan for a Nursing Facility
The new marketing director is at task to establish a reliable mechanism for the establishment of a market plan for the full service assisted health facility. The clients for the healthcare facility for the ageing are unsatisfied with the services provided to the company. The company does not understand the needs of the old generation. Meanwhile, the demand for the services at the nursing home by the ageing generation provide the company with a prime opportunity to optimize the operations and increase the returns within the organization. All the aged generation need is a home that caters for their psychological, social, and physical needs …show more content…
Very few institutions are likely to meet the desired qualities of a nursing home. These attributes provides a viable framework upon which the organization is likely to uphold a reliable performance within the organization. Possible weaknesses for the company include the inability by the company to obtain qualified staff members. Qualified caretakers are expensive to get and to hire, which means the institution may be required to settle for semi-skilled caretakers. The institution has a wide range of opportunities because the industry still remains unexploited. The company is determined to uphold the necessary requirements, which places the institution in the appropriate position for advancement. There are no perceivable threats for the company, however, the company must attain significantly and relatively high standards to attract a reliable client …show more content…
The facility can also establish a training framework to constantly update its employees with the best frameworks for the establishment of a reliable development approach. Considering that there is a high demand for quality service delivery, the organization stands to attain a viable business hub in a highly competitive in a field where institutions have failed to perform effectively. References
Baldassar, L. (2007). Transnational families and aged care: the mobility of care and the migrancy of ageing. Journal of ethnic and migration studies, 33(2), 275-297.
Blaschke, C. M., Freddolino, P. P., & Mullen, E. E. (2009). Ageing and technology: A review of the research literature. British Journal of Social Work, 39(4), 641-656.
Cohen, J. D. (2006). The aging nursing workforce: How to retain experienced nurses. Journal of healthcare management, 51(4), 233.
Smith, K., & Baughman, R. (2007). Caring for America's aging population: a profile of the direct-care workforce. Monthly Lab. Rev., 130,