Nudie Marketing Mix
Nudie Marketing Mix
1) How has Nudie approached the four P’s of marketing? Base your answer on the given case, and your own research into Nudie’s products.
Product
Nudie’s drinks are made solely of fruit with no additives or preservatives. Their Nothing But range which is original products and was launched to address the growing consumer concerns around the use of concentrates and added ingredients in many of the other juice products on the market at the time. The company has since diversified into other areas, including yogurts, ice cream and soups. The company’s ice cream and yogurt products are produced in association with Nestle, a multinational corporation, and the products have proved to be a success.
Place
As Australians become more aware of the impact of obesity and the part that food and drink consumption plays in that, there is more demand than ever for proper, traditional fruit juice. So in the beginning, the company launched only with three people, including Pethick, one stockist, one blender and one small office in Sydney's Balmain. After several successful marketing strategy, Nudie's products now sold in over 6000 outlets across Australia, and it will sell its products in Hong Kong and Singapore market.
Price
Premium pricing – most juice products are less than $10/L vs other brands at $5/L, sodas are more than $5/L of other brands prices , yogurts are around $15/kg compared with Competitor’s 5/kg, in Australian local supermarket. Nudie didn’t go with a low-price strategy due to their high quality products. But even though the price is relatively higher than other juice, customers are still willing to buy Nudie’s juice because of its no additives and healthy image.
Promotion
Founded in 2002, the company founder Tim first introduce the product by inviting his family and friends to have breakfast. He also gave out the free samples and ask customers to request the nudie product to local retailers. Later on, the company utilized several opportunity to
1) How has Nudie approached the four P’s of marketing? Base your answer on the given case, and your own research into Nudie’s products.
Product
Nudie’s drinks are made solely of fruit with no additives or preservatives. Their Nothing But range which is original products and was launched to address the growing consumer concerns around the use of concentrates and added ingredients in many of the other juice products on the market at the time. The company has since diversified into other areas, including yogurts, ice cream and soups. The company’s ice cream and yogurt products are produced in association with Nestle, a multinational corporation, and the products have proved to be a success.
Place
As Australians become more aware of the impact of obesity and the part that food and drink consumption plays in that, there is more demand than ever for proper, traditional fruit juice. So in the beginning, the company launched only with three people, including Pethick, one stockist, one blender and one small office in Sydney's Balmain. After several successful marketing strategy, Nudie's products now sold in over 6000 outlets across Australia, and it will sell its products in Hong Kong and Singapore market.
Price
Premium pricing – most juice products are less than $10/L vs other brands at $5/L, sodas are more than $5/L of other brands prices , yogurts are around $15/kg compared with Competitor’s 5/kg, in Australian local supermarket. Nudie didn’t go with a low-price strategy due to their high quality products. But even though the price is relatively higher than other juice, customers are still willing to buy Nudie’s juice because of its no additives and healthy image.
Promotion
Founded in 2002, the company founder Tim first introduce the product by inviting his family and friends to have breakfast. He also gave out the free samples and ask customers to request the nudie product to local retailers. Later on, the company utilized several opportunity to