Nucor

Good Essays
Nucor has many strength’s that lie within the company lines. They are the industry leader in innovation and minimization of pollution and production cost. They make sure to take each and every step necessary in order to reduce the exposure of pollutants to the atmosphere. This gives the company a lot of credibility in that it is not only worried about itself, but also its surroundings. Nucor is a calculated risk taking culture so they are not quick to jump the gun on any specific task. They assure that what they are doing is in best interest for the company as well as others in order to maximize profit and satisfy customers. Being a large firm gives Nucor more bargaining power when it comes to upcoming contracts. Their size and well-being gives them more of an advantage, making the people contracting out feel safe about their final decision on who they give rights to their work.
Some weaknesses that exist within the company are high dependence on US domestic marker as well as limited diversification and no worldwide presence. Nucor relies solely on what the US market needs. If there is a low demand on steel products, this means that Nucor has to cut back on production and can only supply what is needed. If they did not cut back on production, this would lead to excess inventory which would cause them to store capital in the form of products which would not be producing them any revenue. Limited diversification takes place because Nucor is an American made product that only provides their finished goods to US consumers. There is a large target market for them outside of the country but they stand strong when it comes to their buyers.
Nucor has numerous amounts of opportunity when it comes to growth. Entering the steel business in the Asia-Europe markets through joint venture possesses potential growth and development. Joint venture is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing

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