Ntrepreneurial Leader Profiling Boeing Company

Topics: Boeing, Boeing Commercial Airplanes, Airbus Pages: 11 (3791 words) Published: August 29, 2011
Semester 1/ 2011 Assignment 2 – Group Project on entrepreneurial leader profiling

Slogan "Forever New Frontiers"

Executive Summary

 This business report is about the entrepreneurial leader William E. Boeing and The Boeing Company. There is a description of The Boeing Company and its performance on the aircraft business. Then comes the analysis of William E. Boeing as an entrepreneur and a leader. The report demonstrates why he was labelled as a visionary leader and an entrepreneur, due to his personal, technical and conceptual skills. William Boeing’s democratic style is described as well as the theories that can be applied to him, which is the achievement-oriented category. After, follows the entrepreneurial process in which each step reinforces the entrepreneurial and visionary leadership of William Boeing. The steps analysed are the presence of opportunity, opportunity identification, decision for opportunity exploitation, resource acquisition and entrepreneurial strategy. The report continues with the major company issues, such as the big competition with Airbus, the future entrance of a new competitor from China and the trends of the market. Finally ensue recommendations and conclusions that could be summarized in the word “innovation”. This means that the company needs to innovate continuously to maintain its success. Boeings should innovate in the design, efficiency, performance, and sustainability of its products as a way to maintain its leadership and continue with William E. Boeing legacy.



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Table of content
Executive Summary .................................................................................1
 Table of content ........................................................................................2
 1. Introduction ..........................................................................................3
 2. Company information..........................................................................3
 3. Leader information ..............................................................................5
 4. Entrepreneurial Process ......................................................................7
 5. Major Company Issues and Recommendations ................................9
 6. Conclusion...........................................................................................11
 References ...............................................................................................12




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1. Introduction
This business report will analyse the entrepreneurial leader William E. Boeing and the company that he developed in the aircraft business, The Boeing Company. The first part will cover the information of The Boeing Company. The information will be structure starting with the description of The Boeing Company background and a brief history of it, then the products that Boeing has developed in the market and will close with the organisational structure of the company. The second part of this research will focus on the entrepreneur leader, William E. Boeing. The position of the leader within the company will be analysed, including his personal characteristics. William Boeing will be described regarding his personal skills and his style of management. The analyses will include some Avery’s (2004) theories that were observed and applied by William Boeing. The third part of this report will include the analysis of the entrepreneurial process model of William Boeing and the company. The model applied is based on Morris, Kuratko & Schindehutte (2001) entrepreneurial process that includes: presence of opportunity, opportunity identification, decision for opportunity exploitation, resource acquisition and entrepreneurial strategy. The fourth Part is regarding the major issues of the company applied within the knowledge of entrepreneurial leadership and incorporates our recommendations. And at last, the business report finishes with the conclusion.

2. Company...

References: Andersen, Peder A. (2009). New Civil Aircraft Competitors on the Horizon? (2009). Avery, G. C. (2004). Understanding Leadership. London: SAGE Publications. Ballal, Dilip R., Zelina, Joseph (2004). Journal of aircraft, 41(1), 43-50. “Business Heroes: William Boeing” (2006). Business Strategy Review, 17, 1, 36-38. DOI: 10.1111/j.0955-6419.2006.00389.x Comac. (n.d) Competitors. Retrieved Mai, 07., 2011 from http://agmetalminer.com/2010/02/04/china-has-a-competitor-to-boeing-and-airbus/ Covin, J.G. and Slevin, D.P. (1991). A conceptual model of entrepreneurship as firm behavior. Entrepreneurship: Theory & Practice, 16(1), 7-25. D 'intino R.S. ,Boyles T. ,Neck C.P. , Hall J.R. (2008) Visionary entrepreneurial leadership in the aircraft industry: The Boeing Company legacy. Journal of Management History 14, 1, 39-54. Gallois, D. (18th January 2007). Boeing est redevenu le premier avionneur mondial. Le Monde, 7. Gregersen, H., Morrison, A. and Black, J. (1998). Developing leaders for the global frontier. Sloan Management Review 40(1), 21-32. Kirkpatrick, S. A., & Locke, E. A. (1991). Leadership: Do Traits Matter?. Academy of Management executive, 5(2), 48-60. Marquardt, M. (1998). The global advantage. Houston: Gulf Publishing.
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Maznevski, M. and DiStefano, J. (2000). Global leaders are team players: Developing global leaders through membership on global teams. Human Resource Management 39(2), 195-208. Morris, M.H., Kuratko, D. F. and Schindehutte, (2001). Towards integration: understanding entrepreneurship through frameworks. The International Journal of Entrepreneurship and Innovation, 2(1), 35-49. The Airbus Company. (n.d) Investors. Retrieved Mai, 04., 2011 from http://www.wallstreet-online.de/nachricht/3068034-nach-airbus-vorstoss-boeingverzichtet-auf-737-modernisierung The Boeing Company. (n.d) History, biographies. Retrieved Mai, 06., 2011 from http://www.boeing.com/commercial/boeing_bio/index.html The Boeing Company. (n.d) History, biographies. Retrieved Mai, 06., 2011 from http://www.boeing.com/commercial/boeing_bio/chapter3.html
The Boeing Company. (n.d) History, biographies. Retrieved Mai, 06., 2011 from http://www.boeing.com/commercial/boeing_bio/chapter4.html The Boeing Company. (n.d) Investors, Financial information. Retrieved Mai, 06., 2011 from http://www.boeing.com/news/releases/2011/q1/110126a_nr.pdf Vigoureux, T. (2008) Des avions plus propres en Europe en 2020. Le Figaro. Wilhelm Böing, (n.d) History of Boeing. Retrieved Mai, 06., 2011 from http://www.handelsblatt.com/wilhelm-boeing-wagte-den-start-mit-60/2136058.html Yim, J. (2011). Lectures of Entrepreneurial Leadership. Sydney: Macquarie University.
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