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Ntrepreneurial Leader Profiling Boeing Company

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Ntrepreneurial Leader Profiling Boeing Company
Semester 1/ 2011 Assignment 2 – Group Project on entrepreneurial leader profiling

Slogan "Forever New Frontiers"

Executive Summary This business report is about the entrepreneurial leader William E. Boeing and The Boeing Company. There is a description of The Boeing Company and its performance on the aircraft business. Then comes the analysis of William E. Boeing as an entrepreneur and a leader. The report demonstrates why he was labelled as a visionary leader and an entrepreneur, due to his personal, technical and conceptual skills. William Boeing’s democratic style is described as well as the theories that can be applied to him, which is the achievement-oriented category. After, follows the entrepreneurial process in which each step reinforces the entrepreneurial and visionary leadership of William Boeing. The steps analysed are the presence of opportunity, opportunity identification, decision for opportunity exploitation, resource acquisition and entrepreneurial strategy. The report continues with the major company issues, such as the big competition with Airbus, the future entrance of a new competitor from China and the trends of the market. Finally ensue recommendations and conclusions that could be summarized in the word “innovation”. This means that the company needs to innovate continuously to maintain its success. Boeings should innovate in the design, efficiency, performance, and sustainability of its products as a way to maintain its leadership and continue with William E. Boeing legacy.

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Table of content
Executive Summary .................................................................................1
 Table of content ........................................................................................2
 1. Introduction ..........................................................................................3
 2. Company information..........................................................................3
 3. Leader


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