Nt1330 Final Exam
Web200 Final Exam 2012
Student Name_________________________
True/False
Indicate whether the statement is true or false.
____ 1. The USENET was the earliest of the networks that eventually combined to become what we now call the Internet.
____ 2. E-mail was born in 1972 when a researcher wrote a program that could send and receive messages over the Defense Department network.
____ 3. The set of rules for delivering Web page files over the Internet is in a protocol called the Hypertext Transfer Protocol (HTTP).
____ 4. The term cascading is used because designers can apply many style sheets to the same Web page, one on top of the other.
____ 5. In a virtual world, companies can convey a large part of their message by …show more content…
The greatest concerns that most people have when they consider moving their financial transactions to the Web are ____ and reliability.
a.
service
c.
stickiness
b.
security
d.
control
____ 12. Channel conflict is also referred to as ____.
a.
Web conflict
c.
cannibalization
b.
account aggregation
d.
addressable media
____ 13. Two pioneers of usability testing are ____ and Jakob Nielsen.
a.
Charles Smith
c.
Christopher Locke
b.
Ben Shneiderman
d.
Aaron Montgomery
____ 14. Customers who return to the site one or more times after making their first purchases are called ____.
a.
sponsors
c.
shoppers
b.
retained customers
d.
crawlers
____ 15. A ____ coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange members’ ads.
a.
banner exchange network
c.
banner replacement network
b.
banner discount network
d.
banner link network
____ 16. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each time the banner ad loads is a(n) ____.
a.
view
c.
impression
b.
count
d.
click
____ 17. Technology-enabled relationship management is often called
Student Name_________________________
True/False
Indicate whether the statement is true or false.
____ 1. The USENET was the earliest of the networks that eventually combined to become what we now call the Internet.
____ 2. E-mail was born in 1972 when a researcher wrote a program that could send and receive messages over the Defense Department network.
____ 3. The set of rules for delivering Web page files over the Internet is in a protocol called the Hypertext Transfer Protocol (HTTP).
____ 4. The term cascading is used because designers can apply many style sheets to the same Web page, one on top of the other.
____ 5. In a virtual world, companies can convey a large part of their message by …show more content…
The greatest concerns that most people have when they consider moving their financial transactions to the Web are ____ and reliability.
a.
service
c.
stickiness
b.
security
d.
control
____ 12. Channel conflict is also referred to as ____.
a.
Web conflict
c.
cannibalization
b.
account aggregation
d.
addressable media
____ 13. Two pioneers of usability testing are ____ and Jakob Nielsen.
a.
Charles Smith
c.
Christopher Locke
b.
Ben Shneiderman
d.
Aaron Montgomery
____ 14. Customers who return to the site one or more times after making their first purchases are called ____.
a.
sponsors
c.
shoppers
b.
retained customers
d.
crawlers
____ 15. A ____ coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange members’ ads.
a.
banner exchange network
c.
banner replacement network
b.
banner discount network
d.
banner link network
____ 16. Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor’s Web browser. Each time the banner ad loads is a(n) ____.
a.
view
c.
impression
b.
count
d.
click
____ 17. Technology-enabled relationship management is often called