Nt1310 Unit 2 Video
Week 2
Video Case Study
By Rula Subeih
1. What led UPS to pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the "synchronized commerce" market space?
UPS agencies tread the strategies to spread by a variety of communication, advertising, public relation, personal selling, and sales promotion. UPS syndicates all these factors to provide easiness, stability, and maximum communication influence. UPS objective to led the consumers' needs by aware the consumers aware, of their ability, and let them know the UPS more than only small package delivery. That imposed the UPS to change their image and developing their resources through IMC approach. Also, they created a new channel
Video Case Study
By Rula Subeih
1. What led UPS to pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the "synchronized commerce" market space?
UPS agencies tread the strategies to spread by a variety of communication, advertising, public relation, personal selling, and sales promotion. UPS syndicates all these factors to provide easiness, stability, and maximum communication influence. UPS objective to led the consumers' needs by aware the consumers aware, of their ability, and let them know the UPS more than only small package delivery. That imposed the UPS to change their image and developing their resources through IMC approach. Also, they created a new channel