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Nrtflix Finance Marketing Plan

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Nrtflix Finance Marketing Plan
SUMMER 2012

Nova Southeastern University
H. Wayne Huizenga School of Business & Entrepreneurship

Assignment for Course: | MKT 5070 | Submitted to: | Professor Herbert V. Brotspies | Submitted by: | Frank Alabau | | Karla Figueroa | | Emma Garcia | | | | |
Date of Submission: August 27, 2012
Title of Assignment: Marketing Plan: Netflix

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student's Signature: /s/ Frank Alabau, Karla Figueroa, Emma L. Garcia

***************************************************************************
Instructor's Grade on Assignment:
Instructor's Comments:

Netflix Inc. - Marketing Plan
Frank Alabau
Karla Figueroa
Emma Garcia
Nova Southeastern University
Managerial Marketing
MGT 5070
Dr. Herbert Brotspies
August 27, 2012

1.0 Executive Summary Netflix Inc, (NASDAQ: NFLX), was founded in 1997 in Scotts Valley, California by Marc Randolph and Reed Hasting. Netflix is the leading video entertainment provider of subscription based DVD home delivery and Internet video streaming in the United State and Canada. On September, 2011 Netflix started video streaming services to the Caribbean, Mexico, Central and South America. On January, 2012 Netflix launched video streaming services in the United Kingdom and Ireland.
Netflix started as an Internet based pay-per-rental DVD service in the United States, with a US $4 per rental charge, but quickly abandoned this business model and introduced a flat rate subscription service in 1999. The new business model boasted unlimited rentals with no due dates, late fees, shipping or handling charges.
Netflix greatest


References: Keller, K. & Kotler, P. (2011). Marketing Management. (14th ed.). Prentice Hall: Upper Saddle River, NJ. Netflix Fact Sheet. Retrieved on August 21, 2012 from www.netflix.com/MediaCenter?id=5207>> Netflix Investor Relations - Financial Information [] Semans, D. (October 26, 2011). Marketing Research Predicts Netflix Customer Dissatisfaction. Retrieved on August 22, 2012 from: http://www.polarismr.com/POV/bid/77372/Marketing-Research-Predicts-Netflix-Customer-Dissatisfaction Taylor, S
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