Nothing but Everything
Asian University of Bangladesh
Marketing management
Course code-BBA 2604
ID
201010209
201011151
201011136
201010519
201010517
CORPORATE STRATEGY
Strategic planning calls for action in three key areas: the first is managing a company's business as an investment portfolio. The second involves assessing each business business's strength by considering the market's growth rate and company's position and fit in that market. The third is establishing a strategy. For each business, the company must develop a game plan for achieving its long-run objectives.
Most large companies consist of four organizational levels: the corporate level, the division level, the business unit level, and the product level. Corporate headquarters is responsible for designing a corporate strategic plan to guide the whole enterprise; it makes decisions on the amount of resources to allocate to each division, as well as on which businesses to start or eliminate. Each division establishes a division plan covering the allocation of funds to each business unit within the division. Each business unit develops a strategic polan to carry that business unit into a profitable future. Finally, each product level (product line, brand) within a business unit develops a marketing plan for achieving its objectives in its product market.
The strategic marketing plan lays out the target markets and the value proposition that will be offered based on the analysis of best marketing opportunities.
A strategic marketing plan is an important tool for any company to have, regardless of size. It lays out, in a formal fashion, the overall goal and accompanying objectives, strategies and tactics designed to be implemented in the support of the goal. Having a formal plan will ensure that everybody in the organization knows what is going to be done when and why.
Strategic planning is the process by which an organization envisions its future and develops
Marketing management
Course code-BBA 2604
ID
201010209
201011151
201011136
201010519
201010517
CORPORATE STRATEGY
Strategic planning calls for action in three key areas: the first is managing a company's business as an investment portfolio. The second involves assessing each business business's strength by considering the market's growth rate and company's position and fit in that market. The third is establishing a strategy. For each business, the company must develop a game plan for achieving its long-run objectives.
Most large companies consist of four organizational levels: the corporate level, the division level, the business unit level, and the product level. Corporate headquarters is responsible for designing a corporate strategic plan to guide the whole enterprise; it makes decisions on the amount of resources to allocate to each division, as well as on which businesses to start or eliminate. Each division establishes a division plan covering the allocation of funds to each business unit within the division. Each business unit develops a strategic polan to carry that business unit into a profitable future. Finally, each product level (product line, brand) within a business unit develops a marketing plan for achieving its objectives in its product market.
The strategic marketing plan lays out the target markets and the value proposition that will be offered based on the analysis of best marketing opportunities.
A strategic marketing plan is an important tool for any company to have, regardless of size. It lays out, in a formal fashion, the overall goal and accompanying objectives, strategies and tactics designed to be implemented in the support of the goal. Having a formal plan will ensure that everybody in the organization knows what is going to be done when and why.
Strategic planning is the process by which an organization envisions its future and develops