Note: Strategic Management Course

Topics: Strategic management, Management, Business Pages: 8 (1791 words) Published: April 4, 2013
North South University

BBA Program

Spring, 2013


Course Outline

Dr. Abdur Rab Classes meet : Sun., Tues. : 02:40 – 04:10pm Professor Consultation : Sun., Tues : 10:00 am-11:00 am School of Business Wednesday : : 02:00pm-3:00pm, Office : NAC 862 : 06:00pm – 07:00 pm Ph. 8852000/ 1775 Thursday : 0500 pm – 07:00 pm E mail : abdur.rab45@gmail .com Other days & time : By appointment abdurrab@ Mobile : 01552470944 (Please do not call between www, 09 pm to 09 am and Pl. do not share the no. with others) .

“How does an organization achieve success and remain successful?” is a critical question for every organization. Strategic management answers to this question. Strategic Management makes or breaks an organization. Taking business firm as a model, the Strategic Management course discusses environmental factors, strategy formulation and implementation from a organization-wide standpoint and emphasizes integration of knowledge and approaches across functional areas. The course is designed to help students learn the managerial task of crafting, implementing, monitoring and evaluating strategies by SBU/single business, diversified and multinational firms. It will require them to apply what they have learned in their business courses. The students are advised to come prepared with adequate knowledge of strategies of functional areas – Marketing, Finance, Operations and HRM.

Course objective:
The course aims at developing strategic thinking and orientation of the students by familiarising them with the concept and process of strategic management, enhancing their analytical, integration and synthesizing ability, improving their problem-solving & decision-making skill and developing their communication skill.

Learning Outcomes
On completion of the course, the students should be able to : a. explain and illustrate concept and process of Strategic Management b. analyse internal and external environment of a firm using SWOT and SFAS Matrix c. generate strategic options by using TOWS Matrix

d. formulate Business, Corporate and functional strategies analysing the information given in cases. e. prepare plan for execution of the strategies
f. draw up organization chart following strategic organization design g. understand and explain strategic leadership
g. . use techniques for evaluation and control of strategies.

Target Group
The course is meant for senior BBA students who have completed at least 90 credit hours and all functional courses.

Teaching-Learning Methods:
Lecture-discussion method will be used to explain concepts and theories. Cases will be used for developing the students’ analytical, problem solving and decision-making skills. Films, exercises and report on industry/company will be used for translation of learning into application. Top executives will be invited as Guest Speakers to share their strategic management experience. The students are strongly recommended to participate in presentation and class discussion as these will help them develop their communication skill, which is one of the most important aspects of today’s managerial skills.

Jones, Thomas and Hill, W.T . Theories of Strategic...
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