Norwegian Airlines Case Study: Norwegian Airline

Norwegian airlines started its operations in 1993 on a regional basis, however, only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now, Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA, and are currently awaiting AOC approval to launch flights from Ireland to US. This could be an impediment to Ryanair, as the company seeks to operate long haul flights from Ireland to USA. Norwegian Airlines are still behind Ryanair and easy Jet in terms of passengers carried over the years. The company’s annual report in 2015 indicated that Norwegian Airline was still behind Ryanair by an astounding 75 million passengers and Easy Jet by 45 million passengers. However, Norwegian Airlines shows increasing growth, registering 22.5 million passengers in the last decade. If the company continues this trend, there is a good chance for the airline to close the space with Ryanair and Easy Jet on the market. The company received several awards in the past
The company maintained this position and received the same award for three years in a row. In the same year of 2015 the company expanded its fleet with ten more Boeing B737-800s aircrafts. Subsequently, the airline agreed with Boeing in a new deal for additional nineteen Boeing 787-9 aircrafts expected to be delivered between 2016 and 2018. In addition, the company made a leasing agreement for twelve Airbus A320neo to be delivered in the same period with HK Express. The company shows rapid growth with big plans for further expansion of its operations and routes in the next decade. Norwegian Airline introduced in the same year low-cost services from Manchester and Edinburg with destinations to Malaga, Canary Islands and