Conformity is the convergence of individuals’ thoughts, feelings, or behavior toward social norms. One of the most influential conformity researchers in psychological history is Muzafer Sherif, who researched the reason why people conform. Conformity can occur for two different reasons, such as, informational influence and normative influence. Normative influence is when people want to be liked and so by being in a group they gain social approval that leads to compliance. On the other hand, informational influence is when people want to be right, so they join a group that they perceive to be correct, which leads to acceptance. In this case, my five close friends changed their beliefs and their behavior to fit their sorority. The normative influence explains the reason why my friends began to do things they normally would not have done, is because they wanted to obtain acceptance and liking from the other sorority sisters. For the informational influence reason, my friends viewed the sorority as being the most correct and they joined that sorority because they wanted to be correct also. My friends did not believe doing drugs was okay, but because they viewed their sorority was the most correct, the group’s norms, such as doing cocaine, was therefore
Conformity is the convergence of individuals’ thoughts, feelings, or behavior toward social norms. One of the most influential conformity researchers in psychological history is Muzafer Sherif, who researched the reason why people conform. Conformity can occur for two different reasons, such as, informational influence and normative influence. Normative influence is when people want to be liked and so by being in a group they gain social approval that leads to compliance. On the other hand, informational influence is when people want to be right, so they join a group that they perceive to be correct, which leads to acceptance. In this case, my five close friends changed their beliefs and their behavior to fit their sorority. The normative influence explains the reason why my friends began to do things they normally would not have done, is because they wanted to obtain acceptance and liking from the other sorority sisters. For the informational influence reason, my friends viewed the sorority as being the most correct and they joined that sorority because they wanted to be correct also. My friends did not believe doing drugs was okay, but because they viewed their sorority was the most correct, the group’s norms, such as doing cocaine, was therefore