Nordstorm

Topics: Nordstrom, Customer service, United States Pages: 14 (4698 words) Published: July 31, 2013
Table of Content

Abstract3
Company Background and Basic Facts4
Vision, mission and goals5
Structure6
External Environment7
Management Change11
Cultural and Ethical Values and Practices12
Workforce diversity15
Management of Training16
Unique Practices17
Nordstrom’s Leadership Style17
Recommendation20
References21

Abstract
Nordstrom is a leading upscale fashion retailer in the United States. In this essay, our team will present an organizational analysis for Nordstrom from different aspects including company mission and goals, organization structure including the use of teams, business environment, management of change, organizational culture and ethical values, management training, and leadership styles. Then we will give a recommendation for the company going forward.

Company Background and Basic Facts
Started with a small shoe store in downtown Seattle in 1901 by Mr. John W. Nordstrom, who came to the United States from Sweden at the age of 16 with only five dollars in his pocket and no English at all, Nordstrom has grown into a global fashion specialty chain with its focus on customer services. (Company History) Today, Nordstrom’s two reportable segments include Retail and Credit. In the Retail segment, there are a total of 242 Nordstrom stores in 31 states, including 117 full-line stores, 121 off-price Nordstrom Racks, two Jeffery Boutiques, treasure & bond and one clearance store, and not to mention Nordstrom’s fastest-growing online business through Nordstrom.com. And through these multiple retail channels, Nordstrom is always trying the best to make its customers’ shopping experience convenient and fun by offering a wide selection of high-quality brand name and private label merchandise focusing on clothing, shoes, accessories, cosmetics, and, of course, a range of services. The Credit segment includes Nordstrom’s wholly owned federal saving bank, two Nordstrom VISA cards and a debit card. This segment was established to strengthen customer relations by a shopping-based loyalty program that will increase customer visits and spending. The company also generates revenues from the Credit segment by financial charges from the cards and other fees that occurred from the Retail segment. (Company Annual Report, 2013) In this essay, we are going to make a recommendation for Nordstrom as an organization after analyzing the company from the following aspects: company mission and goals, organization structure including the use of teams, business environment, management of change, organizational culture and ethical values, management training, and leadership styles. Vision, mission and goals

“At Nordstrom, our goal is to provide outstanding service every day, one customer at a time” (Our Structure) From the beginning, Mr. Nordstrom set up his business approach to bring customers exceptional selection, quality and value. This mission hasn’t changed after over 100 years of operations. In this highly competitive business environment, Nordstrom believes that the keys to competing in its industry are customer services and creating a great customer experience in store and online, which includes compelling price and value, fashion newness, quality of products, selection, convenience, technology, product fulfillment, service and stores in top locations.

"Here at Nordstrom, our people and their enthusiasm for service make all the difference.” (Our Culture)
Due to the seasonal nature of the business, Nordstrom employees approximated 61,000 employees on a full- or part-time basis, and employment increases in July and December due to its Anniversary Sales and holidays. (Company Annual Report, 2013) Nordstrom believes that the best way to provide extraordinary customer service is by ensuring that its employees reflect the community they serve. Among Nordstrom’s entire employee population, 42% are people of color and 72% are women. (Diversity at Nordstrom)

Structure

“We work hard to...

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Carmen DeNavas-Walt, Bernadette D. Proctor, Jessica C. Smith, 2012, Income, Poverty, and Health Insurance Coverage in the United States: 2011, Current Population Reports
C&CCNKF Retail Secures Nordstrom Rack for Burgeoning Market Street Location
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Nordstrom. 2013. About Us. Retrieved from: http://shop.nordstrom.com/c/about-us
Nordstrom Cares
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