Nop Essay

IURC130310

IQRA UNIVERSITY RESEARCH CENTRE- IURC IQRA UNIVERSITY

| |RESEARCH PROPOSAL FORMAT | |
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|Research Title: | |
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| Fear of Disintermediation: A Study of marketing managers perception across the industries |
|Introduction: | |
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|Background: |
|Disintermediation can be described as the reduction or elimination of the role of retailers, brokers, distributors and other

References: |Nissen, M.E, (2001),"Beyond electronic disintermediation through multi-agent systems", Logistics Information Management, Vol. 14 Iss: 4 pp. 256 – 275. | | | |Law, R, (2009),"Disintermediation of hotel reservations: The perception of different groups of online buyers in Hong Kong", International Journal of | |Contemporary Hospitality Management, Vol | | |Sampson, S.E, & Fawcett, S.E, (2001), “The Impact of Disintermediation in Retail Supply Chain”, Journal of Global Supply Chain Management Track, Vol | | |Andonova, V, (2003),"Online Disintermediation: Differences in the Behavior of Traditional Retailers in Adopting E-Commerce", Management Research: The | |Atkinson, R.D (2001),” The revenge of the disintermediated: How the middlemen is fighting E-commerce and hurting consumers”, Consumer’s Research Magazine, | |Vol | | |Mills, J.F, & Camek, V, (2004),"The risks, threats and opportunities of disintermediation: A distributor 's view", International Journal of Physical |