Nonmarket Strategies

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Universidad de los Andes
Business Faculty
Strategy
Session Considerations

After reading carefully the article written by Martin (2010) and published in the Harvard Business review, we can appreciate than in the past decades, and throw real examples of success in the business world, it has become popular the idea that execution is more important than strategy. In fact, and according to the author we appreciate that could be a huge mistake. Among the world we can see a lot of examples where the Strategy planned by the higher levels of the organization are widely disconnected to performance and execution in organization.

According to what I had experienced in my life through family and own experiences related to working for organizations. I think is very interesting to see how important is that strategy is completely connected to the execution. The proper approach, according to my experience, for linking these important areas is Choice Cascade and Virtuous Strategy Cycle. As the author refers to it, in this approach of strategy organizations use to be less rigid in order for lower employees to take decisions regarding the organization interests. This is done sustained by the premise that lower employees know better about issues in their areas, as they are the ones who had been operating them. Also these organizations are characterized for having better communication systems. On the other hand we appreciate organizations that are extremely rigid about the procedures done by lower levels at the organizations; they ignore a lot of facts concerning the different issues and needs of the different areas, they expect works to act just by following what is written in the procedure working codes and what is stated in the strategy. These types of organization can have a lot of communication problems from lower levels going up. This can cause them to loose a lot of feedback that could be really value for decision-making, as the next example can picture.

To picture this I

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