Nonblack-Owned Business Case Study

In short, lack of funding, imitations, and support. Many nonblack-owned businesses (NBOBs) have the funds to advertise, invest, and bring notice to their brands. Before, this drowned a lot of black-owned businesses (BOBs) out. However, now that there is an influx of platforms such as YouTube and Twitter, with black and non-black people alike, calling on more diversity in businesses and asking their audience to purchase from (BOBs) businesses as opposed to, or as well as NBOBs. Imitations are still an issue because many might think “I’ve always gotten this product from NBOB, why should I switch over to this new BOB” if they offer the same product at similar price points. Compared with business in Africa, TV ads, radio ad, connections, and sponsorships from well-known people are the way to drive products to an audience. However, most of these avenues are costly and not everyone has a connection in Africa that can help them grow, stabilize, and expand their business. Apart from these, another obstacle is support. Africans would support their own businesses than go towards an African-American owned business. For example, many Africans come to America or the UK and find that they can’t find some things that are easily accessible in Africa such as food items. They made their own market of African stores and continue to support them til today, even though thy sell some of these foods and ingredients in supermarket chains. This keeps money flowing in the African community.