Topics: Nonverbal communication, Communication, Writing Pages: 7 (1995 words) Published: April 23, 2014


A nonverbal message is one that communicates without words. Nonverbal messages are an important part of the communication process because they provide added information the receiver can use in interpreting what is said. However, the extra information can add to or detract from the meaning of a message. Although listeners may strongly believe what is said, nonverbal behavior may constitute two thirds or more of total communication. People may choose not to speak; however, they can never be uncommunicative nonverbally. (AC,Krizan p.433) Nonverbal signs are a rich source of information at Tayana General Dealers & Supplies (TGDS) .There are many useful business applications for nonverbal communication. It can be used to make stronger connections with clients and colleagues, to determine interest in a product or service, or to convey a certain impression about employees as well as Tayana General Dealers & Supplies (TGDS) as a business.

People constantly communicate through their conscious or unconscious nonverbal messages. As an example, people normally speak or greet each other when they arrive in offices at Tayana General Dealers & Supplies (TGDS), it becomes more apparent that something is wrong or not working when one person just come , sit on his or her desk and start working without speaking or greeting the other colleagues. Another example of how nonverbal messages affect other forms of communication is where a prospective customer receives a poorly printed letter announcing a sale of furniture. The poor printing is a nonverbal message suggesting carelessness.

However nonverbal messages may not always be intended or planned; nevertheless, they clearly communicate to people and influence their interpretation. Nonverbal messages may aid or hinder communication. The following summarizes the more important characteristics of nonverbal communication at Tayana General Dealers & Supplies (TGDS)

The nonverbal communication can be unintentional. The sender may be unaware that he or she is sending a nonverbal message and, consequently, may not be aware of the impact that message may have. A nonverbal communication may be more honest than a verbal one. In a person to-person communication, the message is sent on two levels—verbal and nonverbal. Nonverbal cues may be transmitted unconsciously and without having been planned. So if the nonverbal cues and the spoken message are not compatible, the receiver of the message tends to base the interpretation and the intent of the message on the nonverbal cues. Nonverbal communication makes, or helps to make, a first impression. First impressions are powerful. They often result in frozen evaluations, images that can be very difficult to alter. Nonverbal communication is always present. Neither oral nor written communication exists without nonverbal communication. Examples of nonverbal messages being sent even when the communication may not be face-to-face include tapping the phone receiver by the receptionist, loudly rearranging of papers by the secretary, or the silence of a colleague in office.

Non verbal messages come in different forms and we are going to look at some of the common types of non verbal communication and their impact on communication process TGDS . Firstly let’s look physical appearance as a form of non verbal communication. An organization or a company will form a first impression from appearance of their front office, letterhead, format of their invoices to customers/ client and neatness of their personnel. This first impression will definitely influence the receiver’s reaction and perception to the organization. The physical appearance of a speaker influences an oral message as much as the appearance of a letter influences a written message. Listeners use physical appearance as a clue to the speaker’s credibility for example, an accountant who is making a presentation about the...

References: Larson, J., & Kleiner B. (2004). How to read nonverbal communication in organizations
Pease, Allan, 2004, The definite book of body language, London-Orion.
Graham, Bill, 2009, How to sell yourself.
AC Krizan, Patricia, Merrier, Joyce P Logan Williams, Business Communications (7th editions)
Cheryl Hamilton, Communicating for results, A guide for business and professionals (9th editions)
Business study manuals, Introduction to business communications (Association of Business Executives)
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