Non-Profit Organization E-Marketing Critique
American Life League
(ALL)
Non-profit organization
E-marketing Critique
MKT 610
G-Assignment 2
Wang, Ziyuan
Nov-9th-2012
Client Overview ······························3
Introduction··················································3
Mission······················································3
Leader Ship ··················································4
Relationships··················································5
Marketing mix·················································6
Funding······················································7
Environmental Assessment······················7
Target Market································ 8
SWOT analysis·································9
Objectives···································12
E-Marketing analysis···························12
Internet strategy··············································12
Overall strategy···············································15
Reference···················17
Client Overview
--Introduction
“The American Life League (ALL) is one of the largest pro-life organizations in the United States. The organization opposes abortion under any circumstance, all forms of contraception, embryonic stem cell research, and euthanasia. Its current president is co-founder Judie Brown and its headquarters are in Stafford, Virginia.” (Wikipedia.org) “American Life League is a 501(c)(3) organization co-founded in 1979 by Judie Brown and nine other dedicated pro-life Americans. It is the largest grassroots Catholic pro-life education organization in the United States. ALL is committed to the protection of all innocent human beings from the moment of creation to death. It is rooted in pro-life integrity that stands up for every innocent human being whose life is threatened by what Pope John Paul II called "the culture of death." That ranges from the single cell human embryo to the elderly, the infirm and others at risk of having their life terminated by acts of euthanasia.
(ALL)
Non-profit organization
E-marketing Critique
MKT 610
G-Assignment 2
Wang, Ziyuan
Nov-9th-2012
Client Overview ······························3
Introduction··················································3
Mission······················································3
Leader Ship ··················································4
Relationships··················································5
Marketing mix·················································6
Funding······················································7
Environmental Assessment······················7
Target Market································ 8
SWOT analysis·································9
Objectives···································12
E-Marketing analysis···························12
Internet strategy··············································12
Overall strategy···············································15
Reference···················17
Client Overview
--Introduction
“The American Life League (ALL) is one of the largest pro-life organizations in the United States. The organization opposes abortion under any circumstance, all forms of contraception, embryonic stem cell research, and euthanasia. Its current president is co-founder Judie Brown and its headquarters are in Stafford, Virginia.” (Wikipedia.org) “American Life League is a 501(c)(3) organization co-founded in 1979 by Judie Brown and nine other dedicated pro-life Americans. It is the largest grassroots Catholic pro-life education organization in the United States. ALL is committed to the protection of all innocent human beings from the moment of creation to death. It is rooted in pro-life integrity that stands up for every innocent human being whose life is threatened by what Pope John Paul II called "the culture of death." That ranges from the single cell human embryo to the elderly, the infirm and others at risk of having their life terminated by acts of euthanasia.