Non Price Competition Tools Used by Banglalink

Topics: Customer service, Customer, Marketing Pages: 12 (3155 words) Published: August 21, 2013
Today there is a growing perception among business enterprises that sustainable business success and shareholder value cannot be achieved solely through maximizing short term profits, but through market oriented yet socially responsible activities of the business. Therefore, the social responsibility and non price competition tools practices has become an important part of today’s business agenda, which indicate the commitment of the business to behave ethically and contribution towards improving the quality of work and social life of the workforce and their families as well as of the local community and society at large. However, business organizations are the power wheels of economic growth and development, and help the society by providing better jobs, increasing income levels of the people, and by supplying goods and services to the consumers. This paper aims to investigate the non price competition tools of Banglalink (Orascom Telecom Bangladesh) Limited. Banglalink is truly a people-oriented brand of Bangladesh. Banglalink, the people's champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core Banglalink marches ahead with innovation and creativity. The company today commands many CSR activities. To take the company to its current position, the CSR activities of the company have to be an efficient and an organized one. Therefore, it is imperative that the awareness level of CSR activities of the company must be well known and efficiently delivered so that they can win over its competitors to attract new customers and at the same time to do for the betterment of the society. As Banglalink has been rebranded itself two years back so it is very significant and important to get involve large number Corporate Social Responsibilities activities to establish among the general people.

1.1 Limitations of the Study
While preparing the report several difficulties had to be faced this might have hampered the quality of this report. The findings could have been better if these limitations could have been overcome. Although the obstacles might seem less in number but still the hindrances created by this small group was massive which has stopped to produce the quality of the report at the desired or optimum level. The obstacles those were faced while preparing the report are as follows- Unavailability of Financial Statements

Omission of many historical data

1.2 Methodology of the Study
The study has been conducted mainly with the help of primary data & as well as with the help of secondary data. But the main foundation of the study has been laid with the help of secondary data whereas the existing practice has been discovered with the assistance of primary data.

1.3 Secondary Data Sources
Company Website
Different articles & journals
Books

Banglalink is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink has a subscriber base of more than 10 million. It is a wholly owned subsidiary of Orascom Telecom. Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2006, making it the fastest growing operator in the world of that year. In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections.

2.1 History:
Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas and later they were also allowed to extend to cellular mobile radio-telephone services. In July, 2004, it was reported that Orascom Telecom is set to purchase through a hush-hush deal the Malaysian stakes in Sheba Telecom, as it had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners. An agreement was...
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