Non Financial Reporting

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IMPROVING WELLINGTON FREE AMBULANCE STAKEHOLDER ENGAGEMENT THROUGH NON- FINANCIAL REPORTING

RESEARCH REPORT MMPA 516

SUBMITTED BY
Name: Rajat Chawla
Student ID: 300256730

TABLE OF CONTENTS
Executive Summary………………………………………………………………………….. i
Table of Contents…………………………………………………………………………… ii
Introduction
Pros of SSP reporting
Cons of SSP Reporting
Conclusion
Challenges communicated to Stakeholders
What stakeholders are getting now?
Stakeholders benefit from the changed reporting
Recommendation
Recommendation measures to use
Reporting through other means
How Proposed Recommendations will better meet the challenges of Wellington Free Ambulance

INTRODUCTION
An organisation is accountable to its stakeholder about its performance each year. Financial statement records serves as the driving force in understanding how well the company is faring and how much it has improved over the last years by comparing its data with previous years report. Financial information is more valuable for companies whose motive is to maximise profit and satisfy its shareholder. Such kind of information is valuable but it does not provide information especially non-financial on its outputs.
Wellington free ambulance is a not-for-profit entity and whose aim is to provide better patient experience and take care of them. Wellington free ambulance objective are not about increasing net worth which makes the entities non-financial information of higher interest than the financial statement for its stakeholders is utilised. Statement of service performance reports on the goods or services an entity has supplied. An entity SSP provides statistics on an entity’s performance and how the entity’s existence and operation affect the community. For not-so-profit organisation it can be used to demonstrate accountability for the use of resources or compliance with legislation, regulation or contractual

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