Nokia vs. Nikon
Nokia vs. Nikon
In the National Geographic magazine, there are two advertisements for similar cameras: a Nokia Lumia 1020 and a Nikon D800. Although both devices were made for the same purpose, they differ in at least three ways. The first difference between a Nokia camera and a Nikon camera is the appearance of each device. A Nikon D800 camera has a bulky rigged built to it giving it a hard to use vibe. The brand name is engraved in big white bold letters on the front of the camera. In contrary, a Noika Lumia 1020 gives an easier to use appearance because of its smooth touch screen display. Their company name is shown in small white letters on the back of the device for users to percevie. The second difference from both ads is the intended audience this advertisement intends to attract. In the Nikon ad there are more descriptive features that the camera has, therefore reaching out to a more mature audience. On the other hand, in the Nokia Lumia 1020 the ad is more testimonial rather than giving multiple features within the camera. The final difference between a Nokia Lumia 1020 and a Nikon D800 is the intended use. In the ad containing the Nikon camera, the ad is straight forward in giving specifics features advertising a higher quality camera for professional purposes. On the other hand the Nokia ad tries to persuade their audiences with testimonies rather than features. Even though the Nokia ad claims to “take photos like a pro” it’s meant to take high quality pictures for amateur reasons.
Although both devices were quite different in many aspects, both cameras have some similarities just like they have differences. One thing both devices have is the manual control system, meaning it grants the freedom to enhance, manipulate and master applied photographic applications. In spite of these differences between a Nokia Lumia 1020 and a Nikon D800, they both serve the same purpose, to capture everyday memories.
In the National Geographic magazine, there are two advertisements for similar cameras: a Nokia Lumia 1020 and a Nikon D800. Although both devices were made for the same purpose, they differ in at least three ways. The first difference between a Nokia camera and a Nikon camera is the appearance of each device. A Nikon D800 camera has a bulky rigged built to it giving it a hard to use vibe. The brand name is engraved in big white bold letters on the front of the camera. In contrary, a Noika Lumia 1020 gives an easier to use appearance because of its smooth touch screen display. Their company name is shown in small white letters on the back of the device for users to percevie. The second difference from both ads is the intended audience this advertisement intends to attract. In the Nikon ad there are more descriptive features that the camera has, therefore reaching out to a more mature audience. On the other hand, in the Nokia Lumia 1020 the ad is more testimonial rather than giving multiple features within the camera. The final difference between a Nokia Lumia 1020 and a Nikon D800 is the intended use. In the ad containing the Nikon camera, the ad is straight forward in giving specifics features advertising a higher quality camera for professional purposes. On the other hand the Nokia ad tries to persuade their audiences with testimonies rather than features. Even though the Nokia ad claims to “take photos like a pro” it’s meant to take high quality pictures for amateur reasons.
Although both devices were quite different in many aspects, both cameras have some similarities just like they have differences. One thing both devices have is the manual control system, meaning it grants the freedom to enhance, manipulate and master applied photographic applications. In spite of these differences between a Nokia Lumia 1020 and a Nikon D800, they both serve the same purpose, to capture everyday memories.