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Nokia Sales
Strategic Management Assignment

VRIO Analysis of Ryanair Airlines

Submitted By:
Manthan Shah
81
Parth Shah
82
Ravi Chandwani
14
Milan Vasani
101
Manish Sharma
86

Submitted to:
Prof. Karan Shastri

VRIO Analysis and Value Chain Analysis

Services
Inbound Logistics
Operations
Outbound Logistics
Marketing & Sales
Fastest Turnaround
400 new aircrafts are capabilities in strength
Landing time, ticketing
Fastest Turnaround
Multiple marketing gimmicks
New Revenue Stream

Focus on HRM
Luggage facilities
Promotional activities (5,00,000 tickets)

Support Activities

Services: Fastest turnaround : Rental cars at the destination
Operations:
Ticketing: Technology for ticketing software : Online booking : Scheduling etc.
Inbound Logistics: 400 new aircrafts : Maintenance and services : Equipment’s needed to be changed regularly
Marketing and Sales: Unique marketing gimmicks : Different marketing and advertising agencies : Promotional Activities
Outbound Logistics: Fastest Turnaround : Technological Development : H.R : Firm Infrastructure

VRIO Analysis
Based on the resources Ryanair can develop its core competencies on which a Ryanair can have a competitive advantage over its rivals. In order to figure out whether the resources can be translated into competitive advantage or not for Ryanair, the VRIO model can be deployed.
V-Value: This emphasizes that whether the resources are being able to deploy to meet the needs and expectations of customers. Combining the government subsidies, airport charge reductions and its low-cost business model, Ryanair is able to deliver the lowest price which attracts millions of
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