Nokia Marketing Research

Topics: Mobile phone, Customer service, Push-button telephone Pages: 18 (1483 words) Published: December 22, 2013
Vision

Empower our customers to connect with the world around them through a telecommunication medium that spells quality at affordable rates.

Mission

To establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.

SCOPE OF THE REPORT:

The scope of the project is the analyses of gaps in customer satisfaction of QMOBILE.Throught this project we would be able to know the true meaning of customer satisfaction. And also the parameters attached to the satisfaction of the customer when it comes to mobile phone usage.

LIMITATIONS:

If desired gender population may not be reachable than research will be based upon allocated weighted percentage. • The research must be conducted within the specified Budget (Rs 5000) •Research must be conducted according to the standards of Marketing Research Association and within the domain of ethical standards

PURPOSE:

The purpose of the project was to conduct a customer satisfaction research with the mobile phone users.QMobile mobile Phone being are client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones, Samsung, Nokia etc.

AIMS AND OBJECTIVE OF THE PROJECT:
OBJECTIVES:

The research objectives of the project were as follows:

To find out the current customer satisfaction level among students and youngsters To understand what does satisfaction with a mobile phone mean? What are the parameters of customer satisfaction for a mobile phone To find out how does QMobile compare with its competitors on these variables of satisfaction Find out the gaps in customer satisfaction

What should be done to improve the customer satisfaction

RESEARCH METHODOLGY:

The sample of the research is primary and descriptive (longitudinal). •The survey would be conducted through questionnaire
The questionnaire given to the sample would be self-administered. •The questionnaire would have both open ended and close ended responses.

DATA ANALYSIS:

The data would be coded edited and entered in the excel format. •Tab plans are made of the available data, consisting of five headers •The data extracted from the above two steps is then run in the SPSS software •Every question of the survey is then verified and cross matched with the headers. •Statistics are applied on the Survey Data to get to the results of the research.

SAMPLING:

The total male and female ratio in Pakistan is as under:

Male & Female Ratio in Islamabad
 
Male
Female
 
53%
47%

TARGET POPULATION CLASSIFICATION:
Population of Pakistan 2011
 
Both
Male
Female

Pakistan
177.1
91.5
85.51

Punjab
96.55
49.53
47.02

Sindh
42.18
22.2
19.98

Balochistan
9.07
4.83
4.23

KPK
23.77
12.11
11.66

Islamabad
1.33
0.71
0.62

FATA
4.2
2.21
2

Population of Islamabad

Age Group
Percentage
Number
Male
Female
Under 15
37.90%
504070
267157.1
236912.9
15-21
20.00%
266000
140980
125020
22-64years
39.37%
523621
277519.1
246101.87
Above 64 year
2.73%
36309
19243.77
17065.23
Total
100.00%
1330000
704900
625100

Total No of Recognized Schools And Colleges In Islamabad

Pre Primary
30
Primary
384
Middle
157
High
291
Intermediate
15
Degree Colleges
25
Religious
2
Total
904
Boys
178
Girls
175
Mix
551

Number of Students in all Categories
 
Students in Different age groups
Total
273583
Under 15
103687.957
Boys
139961
15-21
169895.043
Girls
133622

Total Number of Registered Universities
17
Total Number of Students in the Universities
279,820
Under Graduate Program
 
60%
167892
Post Graduate Program
 
40%
111928

Target Population

15-21 years
Schools& Collgese
169895.043
87%...
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