Empower our customers to connect with the world around them through a telecommunication medium that spells quality at affordable rates.
To establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.
SCOPE OF THE REPORT:
The scope of the project is the analyses of gaps in customer satisfaction of QMOBILE.Throught this project we would be able to know the true meaning of customer satisfaction. And also the parameters attached to the satisfaction of the customer when it comes to mobile phone usage.
If desired gender population may not be reachable than research will be based upon allocated weighted percentage. •
The research must be conducted within the specified Budget (Rs 5000) •
Research must be conducted according to the standards of Marketing Research Association and within the domain of ethical standards
The purpose of the project was to conduct a customer satisfaction research with the mobile phone users.QMobile mobile Phone being are client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones, Samsung, Nokia etc.
AIMS AND OBJECTIVE OF THE PROJECT:
The research objectives of the project were as follows:
To find out the current customer satisfaction level among students and youngsters
To understand what does satisfaction with a mobile phone mean? What are the parameters of customer satisfaction for a mobile phone
To find out how does QMobile compare with its competitors on these variables of satisfaction
Find out the gaps in customer satisfaction
What should be done to improve the customer satisfaction
The sample of the research is primary and descriptive (longitudinal). •
The survey would be conducted through questionnaire
The questionnaire given to the sample would be self-administered. •
The questionnaire would have both open ended and close ended responses.
The data would be coded edited and entered in the excel format. •
Tab plans are made of the available data, consisting of five headers •
The data extracted from the above two steps is then run in the SPSS software •
Every question of the survey is then verified and cross matched with the headers. •
Statistics are applied on the Survey Data to get to the results of the research.
The total male and female ratio in Pakistan is as under:
Male & Female Ratio in Islamabad
TARGET POPULATION CLASSIFICATION:
Population of Pakistan 2011
Population of Islamabad
Above 64 year
Total No of Recognized Schools And Colleges In Islamabad
Number of Students in all Categories
Students in Different age groups
Total Number of Registered Universities
Total Number of Students in the Universities
Under Graduate Program
Post Graduate Program
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