Nokia Leads with Global Strategy
Case 9.2 Nokia Leads with Global Strategy
1. The environmental forces that influence Nokia’s marketing strategy in various countries are political, legal, and regulatory forces. A countries legal and regulatory infrastructure is a direct reflection of the political climate in the country. The political climate can influence how Nokia enters and how well it does within a given market in that country. Within industries, such as the Nokia industry, elected or appointed officials of influential industry associations also set the tone for the regulatory environment that guides operations in a particular industry.
2. Nokia’s marketing strategy caters to a much broader selection of people than the marketing strategy of Apple Research in Motion. Nokia has phone that range from $10-$700 so that everyone has a chance to have a phone of there own. Developing nations, such as Indonesia, Egypt, and Russia are the target areas Nokia is focusing on with the less expensive smartphones. However, Apple and RIM tend to cater towards the more elite, smaller portion of the market. Apple sells the iPhone which costs ~$300 per phone, and in a lot of countries, people cannot afford that. But with the US being able to purchase that, they have focused on this market rather than appealing to everyone globally. I personally think Nokia is the smartest of the bunch because they can still accommodate to the exclusive people who want the high-end phones, but they can also give phones to those who cannot afford that, but still allow them to instant message and use their email through Internet.
3. The global competitive advantage that has been given to Nokia in the cell phone market is being able to deliver the wants and needs to multiple different kinds of people in the world, not just a select small group. Nokia has become and expert on efficiency, cost management, and top-notch distribution. They are responsible for allowing people in hard to reach areas throughout the world
1. The environmental forces that influence Nokia’s marketing strategy in various countries are political, legal, and regulatory forces. A countries legal and regulatory infrastructure is a direct reflection of the political climate in the country. The political climate can influence how Nokia enters and how well it does within a given market in that country. Within industries, such as the Nokia industry, elected or appointed officials of influential industry associations also set the tone for the regulatory environment that guides operations in a particular industry.
2. Nokia’s marketing strategy caters to a much broader selection of people than the marketing strategy of Apple Research in Motion. Nokia has phone that range from $10-$700 so that everyone has a chance to have a phone of there own. Developing nations, such as Indonesia, Egypt, and Russia are the target areas Nokia is focusing on with the less expensive smartphones. However, Apple and RIM tend to cater towards the more elite, smaller portion of the market. Apple sells the iPhone which costs ~$300 per phone, and in a lot of countries, people cannot afford that. But with the US being able to purchase that, they have focused on this market rather than appealing to everyone globally. I personally think Nokia is the smartest of the bunch because they can still accommodate to the exclusive people who want the high-end phones, but they can also give phones to those who cannot afford that, but still allow them to instant message and use their email through Internet.
3. The global competitive advantage that has been given to Nokia in the cell phone market is being able to deliver the wants and needs to multiple different kinds of people in the world, not just a select small group. Nokia has become and expert on efficiency, cost management, and top-notch distribution. They are responsible for allowing people in hard to reach areas throughout the world