Nokia Case Study

Nokia Case Evaluation
Envision is a verb that means to picture or conceive the possibility of the future (Farlex, 2011). Nokia’s driving force is sustaining mobile devices that have finite abilities of enhancing social networks through reliable connection. Nokia globally manufactures mobile devices and network communications within 150 countries. The company’s primary focus is connecting people everywhere. Nokia is a world leader that provides mobile communication, driving internet transformation communication convergences, and growth innovative possibilities onto new pioneered horizons. Nokia envisions connecting people as well as the world through enhancing communication, exploring new ways to exchange information, and building relationship where the world can go everywhere. The company website stated Nokia’s mission is to strategically build great mobile products that connect and enable billions of people everywhere to share the experience of getting more of life’s opportunities through mobile communication (Nokia, 2011).
Stephen Elop is Nokia’s President and CEO and stated that the intent of the company’s vision is set at a critical juncture. Elop also stated that the company is making significant changes to accelerate a new path for innovative market growth potentials aimed at regaining smartphone leadership, reinforcing the company’s mobile platform (Nokia, 2011). However, the character of Nokia is world leadership, stability, and dependability that realize the company’s future investments are dependent and adjacent on discovering disruptive technologies that is focused on remaining true to the company’s mission of connecting people with speed, accuracy, and accountability. Appropriate Presentation
Expanded research discussed in Forbes, Sunday Times, Business Week, and RCR Wireless News global 2007-2008 publications pointed out that Nokia’s success was based upon culturally diversity, excellent planned market strategies, and great leadership. These business publications suggest that Nokia is a strong company and a world class contender with mobile products and communications that go beyond regional markets. The purpose of this essay is to evaluate Nokia utilizing the case titled, “Nokia: Envisioning a Connected Word” based upon company content and key points, appropriate concepts and presentation, organization, and critical thinking.
Organization
Fredrik Idestam founded Nokia in 1865 in Finland. The company transformed from a wood pulp mill that produced paper to later on evolving into a world leader in mobile communication. Since, the case study presented Nokia as envisioning a connected world, the company achievements continue to forge regional strategies based on the overall need of consumers as well as adapting to emerging market trends. Few companies have dominated the mobile communication market like Nokia; however, RCR Wireless News reported that Nokia sold over 437 million mobile phones and successfully took advantage of global dominance through selling basic products at low prices to over 150 countries (Ashton, 2008, p.11). Nokia is known for having huge varieties of mobile models and trademarked with easy-to-use block handsets.
Soren Peterson is Nokia’s senior vice president of mobile phones is relentless on bringing down telephone costs and making mobile phones less expensive. Peterson recognized that emerging market fluctuations and cost-cutting tactics were not enough to competitively capture new consumers around the world (Nokia, 2011). Because, the mobile demand was rapidly shifting and shrinking due to global competition, Nokia focused on logistics and corporate leadership expansion; and added more mobile devices as well as multiple devices for less-developed countries (Laurent, 2008). This present shifts in market strategies helped propelled Nokia globally and strengthen the company’s dominant leadership to generating revenue.
Among notable discoveries about Nokia, the mobile phone industry continues to rapidly grow. Nokia holds market in countries such as China, India, Asia, Latin America, and Middle East and sold from 70 to 150 million mobile phones to emerging markets in 2007 Although Nokia is committed to entry-level markets and emerging regions, the company has developed a comprehensive global strategy that envisions three unique facets: increasing mobile usage worldwide, transforming devices to meet consumer needs, and establishing new business (Kapko, 2007).
Nokia products are first class. My first cell phone was a Nokia. I think if they get a great smart phone they will be a leader in the mobile phone industry.
References
Ashton, J. (2007). Emerging Markets help Nokia to Win Race for Mobile Supremacy.
Sunday Times (London). (January 27, 2008 p.11).
Farlex. (2011). Collins-English Dictionary.
The Free Online Dictionary. HarperCollins Publishers.
Retrieve http://www.thefreedictionary.com/envision
Kapko, M. (2008). Nokia World: Strategies for the U.S. Emerging Markets.
RCR Wireless News. (December 17, 2007, p.16).
Laurent, L. (2008). Nokia intends to Take a Bite Out of Apple. Forbes. (April 9, 2008). Retrieved http://www.forbes.com, and http://www.nokia.com.
Nokia. (2011). Nokia Corporate.
Retrieve http://www.nokia.com/about-nokia/company/vision-and-strategy

References: Ashton, J. (2007). Emerging Markets help Nokia to Win Race for Mobile Supremacy. Sunday Times (London) Farlex. (2011). Collins-English Dictionary. The Free Online Dictionary RCR Wireless News. (December 17, 2007, p.16). Laurent, L Nokia. (2011). Nokia Corporate. Retrieve http://www.nokia.com/about-nokia/company/vision-and-strategy