Nokia

Good Essays
Before we start the main analysis it is useful to give you some of the basic informati-on about the discussed company.

I. Introduction of the company

Although the companies history reaches back to the nineteenth century, we will not go into it, simply because there is no need to know it and our paper will be unders-tandable without these facts.

In may 1992 the finnish company Nokia started to focus on telecommunications, and they are selling the first GSM-mobilephone. The companies goal in 1994 was to sell about five hundred thousand mobile phones. The goal was pulverised by selling more than twenty million mobile phones.

Today, Nokia is a world leader in digital technologies, including mobile phones, tele-communications networks, wireless data solutions and multimedia terminals.

In 2007 Nokia was worlds number one manufacturer of mobile devices with selling more then four hundred and seven units. With sales of more than fiftyone billion euros, they made a profit of eight million euros.

Hundred and twelve thousand employees indicates, how big the company is.
The brand Nokia is the worlds´s fifth most valued brand, number one brand in Asia and Europe.

Nokia operates in three major business segment: Services and Software, Devices and Markets. The segment Markets is amongst others responsible for brand and marketing activities. II. Customer Analysis

III. Competitor Analysis

1. The present competitors

As Nokia operates in different market segments, it has different competitors in every segment:

1.1. High price segment

In the third quarter of 2008 the segment grows by 27.9 percent up to world-wide sells of almost forty million.

„Nokia“ is the segment leader with a market share of 38.9 percent in the third quarter of 2008. Even though they incur a loss of 12.5 percent according to 2007.

Owing to a growth of more then five hundred percent, „Apple“ assured the second place behind Nokia.

„Research in Motion“

You May Also Find These Documents Helpful

  • Powerful Essays

    Nokia

    • 24438 Words
    • 98 Pages

    when they become pregnant and there is no freedom of association. This research focuses on Nokia and aims to find out whether the conclusions of the SOMO report and the publicity that followed afterwards had any harmful effects for the reputation of Nokia among consumers in The Netherlands. The target groups of this research are consumers and potential consumers of Nokia between the age of 18 and 65. Nokia is the largest supplier of a wide range of mobile phones and its goal is to have the best quality…

    • 24438 Words
    • 98 Pages
    Powerful Essays
  • Satisfactory Essays

    Nokia

    • 425 Words
    • 2 Pages

    dominating the global market, Nokia is finally challenging its status quo. This day saw Nokia Music Store opening its door to music lovers in Australia – the eighth media store after Britain, Ireland, Germany, Italy, Finland, Netherlands and Singapore. The Nokia Music Store contains millions of tracks from both global and local artists and users will be able to download songs to their computer supported by Windows XP or Vistas PC and transfer them to their mobile phones be it Nokia or other brands. Songs…

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    nokia

    • 3055 Words
    • 13 Pages

    1. What Nokia should do next http://web.ebscohost.com/ehost/detail?vid=2&sid=a1606512-2fe5-4502-b82f-c6387f85f619%40sessionmgr10&hid=21&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=90188081 In the end, I decommissioned my £10 Nokia 1100 out of vanity three years ago. It had survived countless mishaps, including one memorable death-defying dive into a cup of hot tea. Unlike my iPhone, its battery could trundle along for at least a week and no app could be more useful than its built-in torch…

    • 3055 Words
    • 13 Pages
    Better Essays
  • Good Essays

    Nokia

    • 1036 Words
    • 5 Pages

    Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through…

    • 1036 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nokia

    • 3443 Words
    • 14 Pages

    Innovate Or Die Ask a European about Nokia and a faraway look will come into their eye, a wistful tone creep into their voice. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: the world’s No. 1 mobile maker and the first brand of phone everyone owned. In some emerging markets, so the story goes, the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong. There can be little doubt…

    • 3443 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    Nokia

    • 826 Words
    • 5 Pages

    Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications, games, music, media, and messaging, and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provide telecommunications network…

    • 826 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Nokia

    • 535 Words
    • 3 Pages

    Problems at Nokia Nokia, considered to be the pioneer in smartphones and a global leader in the mobile phones market, started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple's revolutionary…

    • 535 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nokia

    • 800 Words
    • 4 Pages

    offerings NOKIA Nokia, originally a Finnish forestry products company formed is 1865, is now the world's top seller of mobile phones. Over the years, Nokia has made everything from toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused all of the company's resources on telecommunications. Nokia's first digital phones appeared on the market in 1993. At the time, Nokia expected to sell only about 400,000 units. Instead, it sold 20 million. By 1998, Nokia was selling…

    • 800 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Nokia

    • 356 Words
    • 2 Pages

    INDIVIDUAL ASSIGNMENT - NOKIA a. Describe the industry-level strategies adopted by Nokia. More specifically: i. Which positioning strategy does the company follow? Nokia has not been acting well. Its strategy is not well organized; it’s more like an “old-fashioned” strategy. That’s because they centralized in making esthetical mobile phones, but the problem was that the technology was not well at all. Another error is that Nokia has been making a lot of different mobile phones in a short period…

    • 356 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Nokia

    • 4567 Words
    • 19 Pages

    the application of the various strategic analysis models. He has provided tremendous help to me in the course of the research and writing this paper. Project Outline Brief of Company Nokia Corporation is a Finnish multinational corporation headquartered in Finland. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. With over 132,000 employees in 120 countries and global annual revenue of over €42 billion and operating…

    • 4567 Words
    • 19 Pages
    Best Essays