When Beavan approached this book I believe that his target audience was intended to be those that were younger like him, therefore nobody over the age of approximately fifty. I think that he was definitely targeting the liberals of our society as well. He may also have been targeting those that were city-dwellers like him, those that were married with kids, people that were just not that informed about the situation at hand, those that were willing to change, and also middle to upper class people; wealthy. I think his writing was meant to be more on the inspiring and entertaining side, rather than informative. Although certain parts of the book were written very informatively, most of it was meant to tell a first-hand story about his experience. I believe he was writing for various reasons. Some of those include trying to get people to change their lives in some way, having people become …show more content…
In the book, as Beavan begins his journey he starts slowly by conquering certain aspects of his life at one time. For example, he begins by cutting down his waste/trash within the first four months, than fully tackles the food issues he has to face during the next four months, and finally during the last for months of his journey he begins to put into action many ideas that will help he and his family save energy and electricity. Though some of these principles are mildly intertwined with each other, he fully tackles them one on one in order to engage his full attention, as well as become educated on his actions. That being said his ideas were presented in a very logical and reasonable way for his life, and ultimately for the readers that would follow. He knew that his goal was unlikely unattainable all at once so he was able to break things down