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No Good Deed Goes Unpunished

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No Good Deed Goes Unpunished
No Good Deed Goes Unpunished
A Case Study
In Partial Fulfillment of
MFC301 Ethical Foundation of Enterprise Management
Submitted by
Carmelita Nova M. Alcantara

I. Problem

Corporate citizenship, an advocacy of companies to maintain their business activity to act and behave responsibly in respect to environment for the common good. Despite the nobility of its goal however, some critics have regarded this advocacy with skepticism as a act of hypocrisy for indeed some companies had used it to that level. The challenge then is “How to lead a life of authentic corporate citizenship in face of financial challenges and frequent and venomous skepticism from anti-business critics as window dressing?”

II. Background of the Case

a. Objective

As a result of phenomenal ill effects of unethical corporate activities, corporate social responsibility is no longer a concept fostered by idealist on the fringe. It entered the mainstream. However, CSR has been susceptible to abuse by some top executives for window dressing, diversion to cover-up to charges of bad leadership and poor management practices. Moreover, a socially responsible company does not want to be penalized financially for being socially responsible. This paper is aimed to identify the ways with which corporate citizenship contribute to achieving the core business strategy.

b. Areas of Consideration

i. Business Situation
The corporate scandal like that of Enron has given a real-world demonstration that business without ethics collapses and that has given us an extraordinary opportunity to change the way we do business (Business Ethics Magazine). However, corporate citizenship has been highly debated on for CSR, regards corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental

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