Nmmm
Buyer behaviour : is important to market segment because buyer buy that product what they want to buy according to their needs likewise it depends on how the product attract them towards itself like its appearance, price complex to understand or social issues includes. Moreover products brands several selections of products may involve and choice of buyer includes. Here below is the process for buyer behaviour .
Problem recognition: my old mobile phone is giving me a problem .
Information search: I talk to my friend and visit a mobile store and I did a research on the internet to get an roughly idea of new phone which may suites my needs and in budget.
Evaluation of alternation: I go on internet for research and then I make a differences between two phones about their features, quality and brand.
Product choice: then I choose one mobile phone which suites my needs and in my budget.
Post purchase evaluation: now I am happy with my new apple iPhone.
1.b) Culture: can influence buying behaviour of person because it depends on values, beliefs and customs valued by a group of people. Likewise these factors can influence the buyer behaviour. e.g. in Indian tradition people did not eat cow meat but when they go to overseas they eat meat because of culture influence impact on them and they use to it further more country to country people travel from one place to other that impacts on their buying behaviour and customs, beliefs and their taste.
Social impact : a customer buying behaviour is also influenced by social factor such as customer belongs to which family and family values or status that may impact on buying behaviour.
Personal : it comes with different factors like persons occupation, lifestyle and income which may impact on buyer behaviour like we can say beliefs and attitudes of customer religion, racial group.
1.c) level of involvement : high and low involvement in products like expensive, complex to understand or social rejection e.g. perceived
Problem recognition: my old mobile phone is giving me a problem .
Information search: I talk to my friend and visit a mobile store and I did a research on the internet to get an roughly idea of new phone which may suites my needs and in budget.
Evaluation of alternation: I go on internet for research and then I make a differences between two phones about their features, quality and brand.
Product choice: then I choose one mobile phone which suites my needs and in my budget.
Post purchase evaluation: now I am happy with my new apple iPhone.
1.b) Culture: can influence buying behaviour of person because it depends on values, beliefs and customs valued by a group of people. Likewise these factors can influence the buyer behaviour. e.g. in Indian tradition people did not eat cow meat but when they go to overseas they eat meat because of culture influence impact on them and they use to it further more country to country people travel from one place to other that impacts on their buying behaviour and customs, beliefs and their taste.
Social impact : a customer buying behaviour is also influenced by social factor such as customer belongs to which family and family values or status that may impact on buying behaviour.
Personal : it comes with different factors like persons occupation, lifestyle and income which may impact on buyer behaviour like we can say beliefs and attitudes of customer religion, racial group.
1.c) level of involvement : high and low involvement in products like expensive, complex to understand or social rejection e.g. perceived