ORAL TEAM PRESENTATION 1
Case No.2 (text page C-17): Competition in energy drinks, sports drinks, and vitaminenhanced beverages. Suggested Questions:
1) What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. 2) What is competition like in the alternative beverage industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
3) How is the market for energy drinks, sports drinks and vitamin-enhanced beverages changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive? What key factors determine the success of alternative beverage producers?
4) What does your strategic group map of the energy drink, sports drink, and vitaminenhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?
5) What key factors determine the success of alternative beverage producers? 6) What recommendations would you make to Coca-Cola to improve its competitiveness in the global alternative beverage industry? to PepsiCo? to Red Bull GmbH?”
ORAL TEAM PRESENTATION 2
Case No. 6 (text page C-95): Nintendo's strategy in 2009 - The ongoing battle with Microsoft and Sony.
1) What is competition like in the video game console industry? Do a five-force analysis to support your answer. Which of the five competitive forces is strongest? Which is weakest? Would you characterize the overall strength of competition in video game consoles as fierce, strong, moderate to normal or weak? Why? 2) What forces are driving changes in the video game console industry? Are these driving forces...
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