Nissan Strategic Management Report
1.0 INTRODUCTION
One of the most successful and wealthy industries globally is the Automotive industry which includes companies and their activities that have to do with the producing of motor vehicles (main parts such as bodies-engines). The history of this specific industry differs comparing it with the history of other industries because of the effects it had on the global economy throughout the 20th century. Despite the fact that the industry’ s origins was in Europe in the first half of the century, it was dominated by the U.S and later on Japan and countries of west Europe developed and became chief manufacturers and exporters, giving them the chance to develop their economies.
Nissan is one of the largest companies in the Automotive industry. The company was founded in 1933 named as Jidosha Seico Co., Ltd and was renamed the following year after merging with another Japanese producer, the new name was Nissan Motor Company, Ltd. The company produces and sells over 3.7 m cars in more than 180 countries worldwide. It is amongst the three biggest companies in Japan and in the five largest in the global market, producing not only passenger cars but a wide variety of vehicles to. Nissan by developing a unique strategic plan is aiming to develop and increase further their market share in order to be more successful in the future not only in the domestic market but in the global market too. As we can see Nissans market share is shown in the figure below. 2.1 GENERAL ENVIROMENT
2.1.1 SWOT ANALYSIS
According to Grant, M.(2002), the allocation of the external and the internal factors of a company is commonly used for analyzing business strategies. The SWOT analysis (strengths-weaknesses-opportunities-threats) intends to point out the most important external and internal factors that are essential for the organization to accomplish their objectives. This analysis groups important information into to major categories, the external factors (opportunities-threats) and
One of the most successful and wealthy industries globally is the Automotive industry which includes companies and their activities that have to do with the producing of motor vehicles (main parts such as bodies-engines). The history of this specific industry differs comparing it with the history of other industries because of the effects it had on the global economy throughout the 20th century. Despite the fact that the industry’ s origins was in Europe in the first half of the century, it was dominated by the U.S and later on Japan and countries of west Europe developed and became chief manufacturers and exporters, giving them the chance to develop their economies.
Nissan is one of the largest companies in the Automotive industry. The company was founded in 1933 named as Jidosha Seico Co., Ltd and was renamed the following year after merging with another Japanese producer, the new name was Nissan Motor Company, Ltd. The company produces and sells over 3.7 m cars in more than 180 countries worldwide. It is amongst the three biggest companies in Japan and in the five largest in the global market, producing not only passenger cars but a wide variety of vehicles to. Nissan by developing a unique strategic plan is aiming to develop and increase further their market share in order to be more successful in the future not only in the domestic market but in the global market too. As we can see Nissans market share is shown in the figure below. 2.1 GENERAL ENVIROMENT
2.1.1 SWOT ANALYSIS
According to Grant, M.(2002), the allocation of the external and the internal factors of a company is commonly used for analyzing business strategies. The SWOT analysis (strengths-weaknesses-opportunities-threats) intends to point out the most important external and internal factors that are essential for the organization to accomplish their objectives. This analysis groups important information into to major categories, the external factors (opportunities-threats) and
References: Henry. A (2008) Understanding Strategic Management. Oxford University, Oxford Nissan, ‘Nissan Cars, Vans, Fleets, Services’ Available at http://www.nissan.co.uk Nissan, ‘ Corporate information’ available at http://www.nissan-global.com/EN?COMPANY/PROFILE/HERITAGE/index.html Finlay, P. (2000) Strategic Management: an introduction to Business and Corporate Strategy. Essex: Pearson Educated limited Porter, M.E. (1979). How competitive forces shape strategy. Harvard Business Review Blance, S (2005) Partering to explore. The Renault – Nissan alliance as forerunner of new cooperation patterns. 34(05), pp 657-672