Nintendo Strategic Management
Introduction
Nintendo was founded on September 23, 1889 by Fusajiro Yamauchi in Japan which started out by selling game cards. In 1974, Nintendo ventured into the video gaming industry and since then have been committed to creating innovative video games console and games like the Nintendo Entertainment System, Super Nintendo Entertainment System, Game boy, Nintendo 64, Game boy pocket, Game Boy Advance, Nintendo Game Cube, Nintendo DS, Nintendo DS lite, Wii, Nintendo DSi, Nintendo DSi XL, Nintendo 3DS, Super Mario Brothers game Series and Zelda Game Series. (Thompson, Strickland & Gamble, 2010)
Thompson, J. A., Strickland, I. A., & Gamble, J. E. (2010). Crafting and Executing Strategy.
New York, NY:McGraw-Hill Irwin.
In 2006, Nintendo released the Nintendo Wii with the strategy of “fun for everyone” which captured majority of the video game market share. As of 2013, Nintendo is the longest running gaming company in the industry which operates in more than 35 countries such as Korea, USA, France and South Africa (Nintendo webbie). Nintendo is also the world’s largest video game company generating more than 6 billion USD in revenue, with more than 5,000 employees worldwide (financial statement 2013). The United States is the largest market for Nintendo which consist of more than one third of the sale in 2013. http://www.nintendo.co.jp/ir/pdf/2013/130424e.pdf Nintendo’s mission is to continue to produce and market the best products of the highest quality and to treat every customer with respect, attention and consideration (http://www.nintendo.com/corp/mission.jsp). Nintendo will continue to pursue their basic strategy of expanding the gaming population by offering products that anyone regardless of age, gender or gaming experience can enjoy. (financial statement 2013).
Porter Five forces
Threat of new entry – Low. The entertainment market is currently in an oligopoly with competitors such as Sony (playstation 3), Microsoft (Xbox and
Nintendo was founded on September 23, 1889 by Fusajiro Yamauchi in Japan which started out by selling game cards. In 1974, Nintendo ventured into the video gaming industry and since then have been committed to creating innovative video games console and games like the Nintendo Entertainment System, Super Nintendo Entertainment System, Game boy, Nintendo 64, Game boy pocket, Game Boy Advance, Nintendo Game Cube, Nintendo DS, Nintendo DS lite, Wii, Nintendo DSi, Nintendo DSi XL, Nintendo 3DS, Super Mario Brothers game Series and Zelda Game Series. (Thompson, Strickland & Gamble, 2010)
Thompson, J. A., Strickland, I. A., & Gamble, J. E. (2010). Crafting and Executing Strategy.
New York, NY:McGraw-Hill Irwin.
In 2006, Nintendo released the Nintendo Wii with the strategy of “fun for everyone” which captured majority of the video game market share. As of 2013, Nintendo is the longest running gaming company in the industry which operates in more than 35 countries such as Korea, USA, France and South Africa (Nintendo webbie). Nintendo is also the world’s largest video game company generating more than 6 billion USD in revenue, with more than 5,000 employees worldwide (financial statement 2013). The United States is the largest market for Nintendo which consist of more than one third of the sale in 2013. http://www.nintendo.co.jp/ir/pdf/2013/130424e.pdf Nintendo’s mission is to continue to produce and market the best products of the highest quality and to treat every customer with respect, attention and consideration (http://www.nintendo.com/corp/mission.jsp). Nintendo will continue to pursue their basic strategy of expanding the gaming population by offering products that anyone regardless of age, gender or gaming experience can enjoy. (financial statement 2013).
Porter Five forces
Threat of new entry – Low. The entertainment market is currently in an oligopoly with competitors such as Sony (playstation 3), Microsoft (Xbox and