Nintendo

11/02/2012

Strategic Management

Que (Cindy) Nguyen, PhD
Subject Coordinator & Lecturer
Office: Faculty of Intl. Eco. Relations
Phone: [phone]
Email: [e-mail]
Consultation time: Fridays 3pm – 4pm

10/02/2012

Strategic Management – Que Nguyen

1

Self-introduction
1. PhD in Management, Australia
2. MBA, National Economics Uni., Hanoi
3. BIER, Foreign Trade Uni., Hanoi
4. Auditor, Price Waterhouse Coopers, Hanoi
5. I & E Team Manager, Todimax HCMC, Hanoi
6. Lecturer, Faculty of Economics, HCMC National Uni.
7. Lecturer, Uni. of Wollongong, Australia

10/02/2012

Strategic Management – Que Nguyen

2

Today’s Agenda

 Introduction
 Overview of Subject Outline
 Topic 1: Overview of Strategy

10/02/2012

Strategic Management – Que Nguyen

3

1

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Subject Outline
 Learning outcomes
 Learning resources
 Lecture program
 Attendance requirement
 Learning assessment
 Plagiarism & Referencing

10/02/2012

Strategic Management – Que Nguyen

4

Lecture Program
Week

Lecture Topic

Required Readings

1
2
3
4
5
6
7
8
9
10

Course overview – Overview of strategy
Strategy crafting and execution
Environment, industry and competitive analysis
Internal and capability analysis
Case study 1 presentation
Strategy and competitive advantage
Enhancing competitive position
Case study 2 presentation
Mid-term exam
International and global strategies

Textbook, Chapter 1
Textbook, Chapter 2
Textbook, Chapter 3
Textbook, Chapter 4

11

Diversification strategies

Textbook, Chapter 8

12
13
14
15

Case study 3 presentation
Strategy, ethics and social responsibility
Executing strategy and organizational capabilities
Culture, leadership and strategy execution – Course review

Textbook, Chapters 1 & 9
Textbook, Chapter s 10 & 11
Textbook, Chapter 12

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Textbook, Chapter 5
Textbook, Chapter 6

Textbook, Chapter 7

Strategic