Nikon swot analisis
Nikon
< NEC Corporation.. Nintendo.. >
Nikon
Parent Company
Mitsubishi Group
Category
Consumer Electronics
Sector
IT and Technology
Tagline/ Slogan
At the heart of the image; I am Nikon
USP
Professionalism, Authenticity and Innovation/Nikkor Lenses
STP
Segment
High end quality SLR cameras, ophthalmic lenses and optical products for consumers
Target Group
Urban upper middle and upper class individuals
Positioning
Traditionally associated with Professional Photography; Lately focus has shifted to everyday photography
SWOT Analysis
Strength
1. Strong market position built on broadproduct portfolio
2. Diversified geographic presence with focuson developing markets provides diversified revenue stream with reduced business risk
3. Strong research and development capabilities facilitate new product development in line with changing consumer preference
4. Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience
5. Excellent advertising and branding exercises through TVCs and print ads
6. Has a strong workforce of over 25,000
7. Good branding through sponsorships of events and sports teams
Weakness
1. Dependence on particular products and businesses. Precision equipment businesses and imaging products business account for 90% of total net sales
2. Instances of alleged violation of competition laws incurred penalties and hurt the brand image a few times
Opportunity
1. Online sales opportunities by leveraging e-commerce market and effectively using online marketing options
2. Expanding presence in the global market
3. More innovative product offerings for the customers
Threats
1. Rapid technological changes
2. Increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of photos
3. Competition with black market, parallelimport and smuggled goods
Intense competition in the Indian digitalcameras
< NEC Corporation.. Nintendo.. >
Nikon
Parent Company
Mitsubishi Group
Category
Consumer Electronics
Sector
IT and Technology
Tagline/ Slogan
At the heart of the image; I am Nikon
USP
Professionalism, Authenticity and Innovation/Nikkor Lenses
STP
Segment
High end quality SLR cameras, ophthalmic lenses and optical products for consumers
Target Group
Urban upper middle and upper class individuals
Positioning
Traditionally associated with Professional Photography; Lately focus has shifted to everyday photography
SWOT Analysis
Strength
1. Strong market position built on broadproduct portfolio
2. Diversified geographic presence with focuson developing markets provides diversified revenue stream with reduced business risk
3. Strong research and development capabilities facilitate new product development in line with changing consumer preference
4. Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience
5. Excellent advertising and branding exercises through TVCs and print ads
6. Has a strong workforce of over 25,000
7. Good branding through sponsorships of events and sports teams
Weakness
1. Dependence on particular products and businesses. Precision equipment businesses and imaging products business account for 90% of total net sales
2. Instances of alleged violation of competition laws incurred penalties and hurt the brand image a few times
Opportunity
1. Online sales opportunities by leveraging e-commerce market and effectively using online marketing options
2. Expanding presence in the global market
3. More innovative product offerings for the customers
Threats
1. Rapid technological changes
2. Increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of photos
3. Competition with black market, parallelimport and smuggled goods
Intense competition in the Indian digitalcameras