What I will be comparing and contrasting is both Nike and Adidas sportswear companies. Whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing and advertising, price and product. Nike and Adidas are the most popular sporting attires out in the clothing and equipment market. Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. These two companies sell and offer a wide range of products for the customers and the products that is offered is mainly on sportswear for men and women. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology such as fly wire and hyper fuse sneakers which make them extra light and quick. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. With Adidas and Nike being in the same market they have similar external contingencies, yet different views on their internal contingencies. As far as their external contingencies, both companies have to focus on competition, technology and the economy. With competition, both companies are competing against one another, and other companies in the sports apparel market such as Under Armor, Saucony and New Balance. As far as technology goes, consumers are able to get online and purchase products instead of going to the stores. Lastly, with the economy heading south, consumers have less disposable income to spend on these products because they have more important things they need to buy.
