Just Do It
"Nike", is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete, soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three main descriptions. Each one targets a certain audience but all together target everyone. In this advertisement Nike does not target a specific product but targets the whole Nike industry.
The first symbol that is noticed in the ad, a person in this case, that the viewer notices is this "random" guy screaming as if just winning something valuable, a game, prize, etc.. That random guy is meant to target anyone who sees the advertisement because everyone would like to win something as "big" as what this guy has seem to won and would also like to feel that state of thrill. Even though the viewer might have clue who this man is or might not even know company that created the commercial he or she will feel a sense of pride and accomplishment from just noticing the man's facial and body expressions.
The second description that is noticed in the advertisement is Nike's famous "Just Do It" check mark logo trademark. Nike is known throughout most of the world; and most people are familiar with the Nike brand and its products. This element focuses on many athletes in general because Nike as a manufacturer produces athletic gear and products anywhere from mouth guards to tennis rackets. Even Nike's "formal" line of clothing is sporty looking. A good number of people who would identify the "Just Do It" trademark and check mark logo as a representative of Nike are probably athletes or have some background knowledge that Nike is a sporting good company and with this...
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