Nike Success

Topics: Skateboarding, Athletic shoe, Transworld Skateboarding Pages: 2 (577 words) Published: August 23, 2010
Skateboarding shoes and Basketball shoes share many similarities, such as strong grips, durable ankle support and relative comfort that attract the consumers. I wanted not to stir away from what a basketball shoe entailed in designing a skateboarding shoe. Inspiration for the Nike SB shoe I designed came from Paul Rodriquez Jr. He was signed by Nike SB in 2004 as they tried to stay in the skateboarding industry, to give more fame to the Nike SB name. It brought Nike success and in 2005 Nike gave him his own pro model shoe named the Nike SB P-Rod, giving the company recognition in the skateboarding world. In 2002, Paul turned pro and signed with Girl Skateboard Company. He was named the Transworld Skateboarding Magazine’s Rookie of the Year that same year. For the next few years, he started placing high in competitions like the Slam City jam and the US Skateboarding Championships. In his first X Games in 2003, Paul took third place in the Street competition and eighth for Best Trick. The very next year he won the Street competition in the 2004 X Games. In researching Paul Rodriquez Jr. shoes, they are instilled with the qualities of a skateboarding shoe though they have the look of a comfortable everyday sneaker. I decided that I wanted my shoe designed to continue with that look. Nike P-Rod Air Zoom shoes have full durable leather and mesh padding tongue that adds ventilation with a reinforced heel cup and cushioning. I approached the shoe with a wide fit and not as long as the P-Rod shoes come to be. I added a triple stitched toe cap and keeping them low tops for ankle movement. I was drawn to the P-Rod collection because it has a strong skateboarder profile yet a subtle look. The shoes are well-built and comfortable. For additional inspiration I refer the video released by Nike, “Today was a good day” starring Paul Rodriquez Jr., Ice Cube and Kobe Bryant. It’s a day in the life of a skater wearing his Nike SB. This is what skateboarding is about, enjoying the...
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