Preview

Nike Running Shoes

Good Essays
Open Document
Open Document
541 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike Running Shoes
Fatherly pride and anticipation began to slowly bubble within me as I rummaged around and finally carefully extracted from my messy wardrobe an almost forgotten pair of shoes a few weeks ago. These weren’t just any old shoes to me but a rare pair of late 1970s Nike track racing shoes called Nike Vainqueur, and this wasn’t just an ordinary occasion to me either, for these old shoes of mine were to be worn that day for the first time in nearly 30 years by my 16 year old son Jeremy. I think we were both a little nervous that morning as we both prepared for him to race in his first athletics carnival at his new high school.

My very first pair of Nike running shoes were a bright blue pair of Nike Waffle trainers which I wore during my late high school years and during my university days at Bathurst in NSW. They were good enough to help me win two consecutive Mitchell 1000 road races around the famous Bathurst 1000 racing car track.

Winning the Mitchell 1000 in a pair of Nike Waffles Then arrived on the scene what I think was my favourite pair of running shoes – the Nike Eagle. Wow, what a shoe! I took these as my sole training shoes for an eight month training stint on the Greek island of Lesvos (Mytilini) in 1984. It’s amazing how vivid and fresh the memories still are of hurtling along mile after mile of mountainous goat tracks in the hills around the fishing village of Plomari. The Nike Eagle worn in Greece It was upon my return from Greece in 1985 that I purchased this treasured pair of Nike Vainqueur (French for winner). My son was now walking out the door of our home with these resurrected bright yellow track shoes snugly tucked away in his high school sports bag. I would have to wait until I got home from work to hear how he (and the shoes) went, or so I thought. Mid morning I received an SMS from his older sister Jessica from track side - ‘1st in the 1500m’. Yeah! Jeremy then went on to compete also in the 100m, 200m, 400m and 800m doing well in all

You May Also Find These Documents Helpful

  • Good Essays

    1988 at the Chicago Stadium, Michael “Air” Jordan leaped from the free-throw line during the Gatorade Slam-Dunk Contest, a moment that fans of Jordan and the sport alike will not soon forget. It wasn’t the first time the Air Jordan sneaker was seen by the public, but it did help to explain the reason why twenty-nine years later, human beings are being murdered for a pair. The shoe itself, has become a collectable item to some, and a symbol of irrational power and fame over others. Currently there is a release of retroed Jordans every month, and every month men and teenagers alike stand in lines in anticipation of the doors of their local sneaker stores to open and begin the sale of the shoes. Air Jordan shoes have become such an overly-exaggerated trend that even the poor are paying hundreds of dollars to be seen…

    • 1251 Words
    • 6 Pages
    Good Essays
  • Better Essays

    In high school and college, Knight wanted better shoes and knows how it feels to not have good running shoes. So he wanted to give back to the athletes that did not have good running shoes. Bowerman decided to use a waffle maker to make Nike’s first running shoes because it allowed the runner to have flexibility and traction on the track. After getting into the high rankings of running shoes, Knight and Bowerman debuted the Cortez, a running shoe, at the 1972 Olympics. Doing this made, the profit of the shoe rose quickly and they started to sell thousands. Knight would have athletes wear his shoes so they could influence other athletes to wear them also. In the next couple of year's, Nike grew and were selling one-half of the athletic shoe market. Knight made an endorsement deal with John McEnroe, a pro tennis player. After McEnroe rolled his ankle in a tennis match, he started to wear a Nike tennis shoe model and once he did that, everyone wanted to purchase a…

    • 1231 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The Athletic shoe industry had its start in 1892 when U.S Rubber company invented Keds and by 1917 they were being mass produced. Over the years the athletic shoe industry in the United States has evolved from crude shoes with rubber soles to a multibillion dollar industry promoted by Athletes, celebrities, and many other organizations. Athletic shoes commonly referred to as sneakers are no longer just worn during athletic activities. Sneakers have become fashion statements with countless designs and colors. Sneakers are now collectors’ items that cause thousands of Americans to patiently wait in line for their favorite sneaker to arrive. In 1984 Michael Jordan signed a contract with Nike to wear Air Jordans. Even after years of retirement, Air Jordans are still the most famous sneakers ever made. This was a turning point for Nike which until this day holds the largest percentage of the athletic shoe market in the United States.…

    • 1412 Words
    • 5 Pages
    Good Essays
  • Good Essays

    After Bill approached Phil Knight wanting to make a lighter running shoe they designed the ‘Tiger.’ Going on to sell $8000 worth of ‘Tiger’s, together the Bill-Phil partnership started Nike. The Tiger was the most durable and light running shoe of its time. First being sold from the back of a car at Oregon University during track events. Considering the weight and durability, the ‘Tiger’ was a comfortable shoe with gas-filled membranes. The Nike shoe gave athletes the edge they wanted and began to explode in sales.…

    • 670 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Soccer Cleat Analysis

    • 522 Words
    • 3 Pages

    Adrian Ponnampalam once stated “Wisdom is the evaluation of the future after considering past knowledge and past experience, applied in the present.” Thankfully Cornelius Johnson designed a shoe that inspired millions of athletes today. Johnson employed prior observations of competitive men from factories and villages. He designed footwear that enabled them to play the game they love without…

    • 522 Words
    • 3 Pages
    Good Essays
  • Good Essays

    One question runners have is whether they should use running shoes, or if shoes designed for other kinds of exercise will work. It is important to consider the advantage of running shoes in the context of shoe design tailored to a certain kind of exercise. The motion of a particular sport is what drives the design of a shoe that will best support the athlete performing the exercise.…

    • 512 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Barefoot Running

    • 3252 Words
    • 14 Pages

    Wearing shoes is something practically everybody assumes when they go for a jog, a workout, or a race. The modern running shoe wasn’t invented until 1970 (Lieberman 531). So what did people do when the modern running shoe wasn’t around? More and more people have been asking themselves this very question.…

    • 3252 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Nike & Reebok

    • 4042 Words
    • 17 Pages

    Reebok 's ancestor-based company came from the United Kingdom and it was founded for one of the best reasons, to give athletes the best running shoes. Around 1890, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in the process of making shoes by hand for top runners. Before long he started the fledgling company J.W. Foster and Sons and were exposed to international clientele with distinguished athletes. The company became known as Reebok, named for an African gazelle in 1958, when the founder 's grandsons started a companion company. Reebok 's products are available in more than 170 countries and they are #2 in the U.S. shoe making market.…

    • 4042 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mail-order system, opened the first BRS retail store and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them.…

    • 1263 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Fun Run Marketing

    • 650 Words
    • 3 Pages

    Sport brands like NIKE, ADIDAS, ASICS and countless more have dedicated to provide runners with top-notch gear for them to improve their performance and at the same time educate consumers to have a deeper understanding of the sport. Running stores have also changed in the way they present the products and on the type of service offered by commercials, which now are more educated on aspects concerned to running and are able to provide a more ‘professional’ advice adapting to the growing demands from…

    • 650 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Cultural Audit - Nike

    • 3143 Words
    • 13 Pages

    Today a shoe is more than something to protect and keep one’s feet warm, it is a fashion statement, an athletic enhancer, rebellion, status, and the ins and outs of coolness. Shoes, mainly athletic shoes have changed drastically throughout the years. From weight, size, look, and comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate Wildly, wrote,…

    • 3143 Words
    • 13 Pages
    Better Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Nike has extended their brand name from running shoes to just about every piece of clothing known to man as well as golf balls, basketballs, sunglasses and now the most technologically advanced product, the Nike Fuel band which tracks the distance of a walk or run, calories burned, time tracking, and new online programs for the Fuel band to show different running styles. Nike know how to keep up with the ever-changing market competition such as…

    • 897 Words
    • 3 Pages
    Good Essays
  • Good Essays

    born to run essay

    • 356 Words
    • 2 Pages

    McDougall used logos, the persuasive appeal to the reader’s sense of reason and logic. He provided research studies and statistics to support his argument that running companies were the cause to running injuries, not the “cure-all” they advertised. “In a 2008 research paper for the British Journal of Sports Medicine, Dr. Craig Richards, a researcher at the University of Newcastle in Australia, revealed that there are no evidence-based studies-not one- that demonstrate that running shoes make you less prone to injury” (McDougall 121). Studies linked Achilles, knee, and feet injuries to the creation of the athletic shoes developed by Nike. With clear awareness of the excoriating pain and soreness the shoes were causing to athletes, Nike continued to be the dominating sales brand in the sports-wear market. “Part of a Nike rep’s job is getting feedback from its sponsored runners about which shoes they prefer, but that was proving difficult at the moment because the Stanford runners all seemed to prefer… nothing” (McDougall 169).…

    • 356 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Non Discretionary Areas

    • 1138 Words
    • 5 Pages

    Nike is a very popular company in which was introduced to us in 1972 as a shoe with the infamous “swoosh” (Wikipedia, 2010). Nike stands for the winged goddess of victory according to greek mythology (Wikipedia, 2010). The swoosh represents one of her wings. Nike produces a wide range of sports equipment. Their first products were track running shoes. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic…

    • 1138 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Advertisement Nike Final

    • 544 Words
    • 2 Pages

    During the Nike advertisement, Nike tries to aim their products toward endurance runners. Usain shows the endurance of himself and the shoes by running across Africa’s wild. By him never stopping the shoes are built for all types of terrain and will last longer than Nike’s leading competitors. Nike over exaggerates how they uses Bolt to run across Africa’s wild. Usain also has a Nike has on a Nike sweat shirt to complete the idea of completion of having shoes and clothing. Not only does Nike shoes and built for endurance but they are also built for acceleration and speed.…

    • 544 Words
    • 2 Pages
    Satisfactory Essays

Related Topics