Nike Ripple Ad Analysis: Rory Mcilroy's Advertising

Nike has always been known for its inspirational and amazing advertising campaigns. One of my personal favorite Nike ads was the Nike Ripple ad. Created on April 5, 2015, by Wieden+Kennedy ad agency, this ad is meant to entertain and inspire people into following your dreams and to buy some Nike golf gear. This ad captures the powerful spirit of never giving up and how looking up to your role models can motivate you to achieve your dreams. There are many creative techniques that are used to bring this ad together. For instance, The ad is shot in chronological order. By doing this, the viewer can connect with the main character a lot easier because it seems like you are watching a snapshot version of Rory Mcilroy’s life. It also makes the story easier to follow. They also use soft piano music in the background which invokes emotions in the person who is viewing the ad. The music also stops and starts again at a key moment in the ad where Tiger Woods and an adult Rory Mcilroy both tee off at the end of the ad. By doing this, the music symbolizes Rory Mcilroy’s childhood journey coming to an end. And when the music starts up again, it symbolizes a new professional journey beginning. The final creative technique is the audio all throughout the ad. Throughout the ad, the audio is on the quieter side. By doing this, it gives the viewer more of a
The ad also shows people how never giving up and following your dreams can lead to great things. Rory Mcilroy looked up to Tiger Woods for all of his life. And after years of training and hard work, he got to play with his personal hero. The deeper level meaning of this ad shows that Rory Mcilroy wasn’t always the golf legend he is today. He had to fight and work and train until his hands bled. It shows that life doesn’t just hand good things to you. You need to use every bit of your physical and mental strength to make it to the