“ I am just happy to be a part of the Nike family.”(Lebron James, 2016- BrainyQuote," n.d.). As you can see many people love this brand, even those who are celebrities. The history of this company is very interesting.
This great empire or company was founded in 1964. It was first known as Blue Ribbon Sports and wasn't even a shoe company. It was a distributor for Onitsuka Tiger. Or also know as now days as the shoe company Asics. In the 60s, while getting his MBA, he started a project in school to make a business. Every since that it shot off and actually became a company.("Nike History and Timeline," n.d.) They were not to wealth to start out as a company. Actually they only started with $1,200 in their pocket. It was created by Bill Bowerman and Phil Knight. Bill Bowerman was a track and field coach, and Phil Knight was a student that ran track at the University of Oregon. ("History Of Nike: Facts About Its 50th Anniversary - Business Insider," n.d.) …show more content…
She was asked by Phil Knight in one of his accounting classes at Portland State University. For only $35.00 she made the swoosh to be put on the shoe. ("Nike History and Timeline," n.d.) It is supposed to symbolize the winged goddess who is also called Nike. This was also the year that they became Nike Inc. They started this all from the trunk of Phil Knight’s car. As well as the Swoosh the saying “Just Do It” came with it. These two things started to symbolize later to be the biggest shoe company out there. ("Nike History and Timeline,"