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Nike Research Paper

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Nike Research Paper
Nike Research Paper
By,
Mykle Rud

The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for what Phil Knight created and continues to make better day by day, month by month, and year by year.
Before we get into the company aspect of this paper, we must first know about the back ground of Phillip Knight. In 1938, Phillip Knight was born in the suburbs of Portland, Oregon. His mother Lota was a stay at home mom, while his father worked for the family and helped Phil develop important leadership skills. William Knight (Phil’s Dad) went to college to be a lawyer and was chose to have a seat on the Oregon state legislature at the age of 26. In the year of 1953 the publisher of the Oregon journal was killed in a plane crash. The widow selected Phil’s father to take over as Chief Editor of the Oregon Journal.

At the young age of 15, Phil was attending Cleveland High School, and was making a big name for himself in the process. He was voted on in the yearbook as the most pleasant student in the graduating class of 1955. He also participated in sports such as tennis and he also ran track. Over the course of his career, he became one of the best middle distance runners in the city. He went on to get a full-ride scholarship to the University of Oregon and be coached by future business partner and heralded as the best track and field coach of his era, Bill Bowerman. Phil went on to graduate from Oregon and pursue his master’s degree at Stanford Graduate School.
While attending Stanford in the early 60’s, Phil Knight took a class requiring him to make a business

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