Nike Marketing Stragety
Abstract: Different forms of strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field, this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials, and other forms of marketing. In this paper, I will define strategy and show Nike 's forms of strategy and how their techniques have brought themselves to the top.
Table of Contents: Introduction 1 Define Strategy ...4 Advertising for Females .5 Star Search ..6 Customer Relationships ..7 Market .8 Shoe Industry ..9 Stores ..9 Marketing 9
Just do it." This is the slogan that has won the attention of millions of customers. It is one of the most potent and resilient advertising campaigns of all times, the number two leading ad slogan of the 20th century, according to Advertising Age magazine. When the Just Do It campaign was launched, Nike received thousands of letters who claimed the campaign gave them the inspiration to do all kinds of things. Some were inspired to get fit, go back to school, or even to find Jesus.
Another aspect of Nike is the swoosh. This is a commercial symbol that has become the most recognizable symbol in that economy. Nike 's swoosh has come to stand for athletic excellence, a spirit of determination, hip authenticity, and playful self-awareness. The language and attitude of Nike has become a part of everyday life. Nike has constructed itself an icon that demonstrates both a philosophy and a personality. The Nike Corporation is widely known across many continents. Nike is sure to stand
Table of Contents: Introduction 1 Define Strategy ...4 Advertising for Females .5 Star Search ..6 Customer Relationships ..7 Market .8 Shoe Industry ..9 Stores ..9 Marketing 9
Just do it." This is the slogan that has won the attention of millions of customers. It is one of the most potent and resilient advertising campaigns of all times, the number two leading ad slogan of the 20th century, according to Advertising Age magazine. When the Just Do It campaign was launched, Nike received thousands of letters who claimed the campaign gave them the inspiration to do all kinds of things. Some were inspired to get fit, go back to school, or even to find Jesus.
Another aspect of Nike is the swoosh. This is a commercial symbol that has become the most recognizable symbol in that economy. Nike 's swoosh has come to stand for athletic excellence, a spirit of determination, hip authenticity, and playful self-awareness. The language and attitude of Nike has become a part of everyday life. Nike has constructed itself an icon that demonstrates both a philosophy and a personality. The Nike Corporation is widely known across many continents. Nike is sure to stand
References: Eastbay. (Oct 2001). The Athletic Source. 8-23. Elliott, Josh. (Sept. 24, 2001). On Her Way to Fulfill A Dream. Sports Illustrated. 56-58. Frisby, Wendy. (Oct. 2001). Journal of Sport Management. 15 (4). 80. Goldman, Robert & Papson, Stephen. (1998). NIKE Culture. Great Britain: Cromwell Press. Garrety, John. (June 26, 2000). Open and Shut. Sports Illustrated. 34-35. Hoch, David. (Oct. 2001). The Ad 's Role In Sportsmanship. Coach and Athletic Director Jensen, Jeff. (Mar. 1998). Nike to Slice Marketing by $100 mil. FirstSearch (On-Line). Available: http://firstsearch.oclc.org Kretner. (2001). Management. New York: Houghton Mifflin Company. Mallory, Maria. (Nov. 1995). Women on a fast track. WilsonSelectPlus (On-Line). Available: http: firstsearch.oclc.org