Nike Marketing Plan
Austin Wang
Dr. Sean Jasso
Section 22
May 24, 2012
Marketing Plan Stage 2
Nike:
Executive Summary:
- Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964
- Changed the name to Nike in 1978
- Nike Headquarter is located in Beaverton Oregon
- Global marketer of footwear, apparel, equipment and accessory products
- Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic and recreational activities
-Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011
-materials Nike flywire,
Current Marketing Situation:
Segmentation:
- Nike athletic footwear line segments to anyone around the world who is interested in buying sport shoes and plays sports.
-Nike is currently doing well as it is the world’s largest supplier of athletic footwear, owning 50% of its 20 billion on the market.
Target Audience:
-Nike athletic footwear line targets specifically to athletes around the world because of the utility that comes with the shoe.
-An athlete is more likely to buy an sports shoe than who don’t exercise.
-Nike targets these customers by agreements between Nike and athletic teams, college teams to promote the basketball shoe out to a large audience.
Position:
-Nike athletic footwear line has position themselves as the number 1 distributor of athletic shoes.
-Nike delivers high quality basketball shoes and saw their revenue go up every year with 20.9 billion dollars last year.
SWOT Analysis:
Strengths:
-Logo and their Just do it campaign because it has a long history and is recognized all over the world.
- Nike is the strongest brand that's out there.
- Nike brand is exposed to almost everywhere around the world which puts their brand in customers mind.
- Advertising is another strength because such as Nike newsletters and brochures offer good
Dr. Sean Jasso
Section 22
May 24, 2012
Marketing Plan Stage 2
Nike:
Executive Summary:
- Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964
- Changed the name to Nike in 1978
- Nike Headquarter is located in Beaverton Oregon
- Global marketer of footwear, apparel, equipment and accessory products
- Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic and recreational activities
-Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011
-materials Nike flywire,
Current Marketing Situation:
Segmentation:
- Nike athletic footwear line segments to anyone around the world who is interested in buying sport shoes and plays sports.
-Nike is currently doing well as it is the world’s largest supplier of athletic footwear, owning 50% of its 20 billion on the market.
Target Audience:
-Nike athletic footwear line targets specifically to athletes around the world because of the utility that comes with the shoe.
-An athlete is more likely to buy an sports shoe than who don’t exercise.
-Nike targets these customers by agreements between Nike and athletic teams, college teams to promote the basketball shoe out to a large audience.
Position:
-Nike athletic footwear line has position themselves as the number 1 distributor of athletic shoes.
-Nike delivers high quality basketball shoes and saw their revenue go up every year with 20.9 billion dollars last year.
SWOT Analysis:
Strengths:
-Logo and their Just do it campaign because it has a long history and is recognized all over the world.
- Nike is the strongest brand that's out there.
- Nike brand is exposed to almost everywhere around the world which puts their brand in customers mind.
- Advertising is another strength because such as Nike newsletters and brochures offer good
Cited: Kerns, Michelle. (2012). How Are Nike Shoes Produced? Retrieved May 25, 2012 from, http://www.ehow.com/how-does_4987751_how-nike-shoes-produced.html Nike, Inc. (2012). About Nike, Inc. Retrieved May 25, 2012 from, http://nikeinc.com/pages/about-nike-inc Marketing Teacher. (2012). SWOT Analysis Nike, Inc. Retrieved May 25, 2012 from, http://www.marketingteacher.com/swot/nike-swot.html Cheng, Andria. (2011). Nike Raises Sales Goal, Furthering Share Gain. Retrieved May 25, 2012 from, http://articles.marketwatch.com/2011-06-28/industries/30712261_1_market-share-chief-executive-mark-parker-nike-free