Nike- Managerial Case Study
NIKE
Business Case Study
Management Theory
(BUS830-13)
Submitted to:
Dr. J. Saleeby
Done by:
Rola El Cheikh
201005281
Thursday, December 23, 2010
Executive Summary
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices.
Today, Nike is the world's leading maker of athletic shoes, equipment and apparel.
Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the world's top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success.
Nike enjoys a strong competitive position. It is always innovative and produces high quality products with superior technology.
Nike products are sold in about 110 countries worldwide. The manufacturing process of Nike is done by independent contractors, primarily located overseas.
The company enjoys a strong competitive position, but it cannot continue at its current pace, it has to adjust to the external environment threats and opportunities in order to remain competitive.
Table of Contents Nike’s history and Growth: 1 Nike’s internal environment 2 Management philosophy 2 Strengths 3 Weaknesses 4 Nike’s external environment 5 Rivalry 5 Barriers to Entry 5 Opportunities 5 Threats 6 Conclusion of SWOT analysis 7 Corporate Level strategy 8 Vision 8 Mission 8 Goals 9 Corporate-level strategy 9 Subsidiaries 9 Business-level strategy 10 Compensation Programs and Social Responsibility 10 Ethical Conduct 11 Recommendations 12 References 13
Nike’s history and Growth:
In 1962, Blue Ribbon Sports was founded by Philip Knight and his coach Bill Bowerman as an importer of Japanese shoes. Primarily, the company operated as a distributor for Japanese shoe maker Onitsuka Tiger, now
Business Case Study
Management Theory
(BUS830-13)
Submitted to:
Dr. J. Saleeby
Done by:
Rola El Cheikh
201005281
Thursday, December 23, 2010
Executive Summary
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices.
Today, Nike is the world's leading maker of athletic shoes, equipment and apparel.
Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the world's top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success.
Nike enjoys a strong competitive position. It is always innovative and produces high quality products with superior technology.
Nike products are sold in about 110 countries worldwide. The manufacturing process of Nike is done by independent contractors, primarily located overseas.
The company enjoys a strong competitive position, but it cannot continue at its current pace, it has to adjust to the external environment threats and opportunities in order to remain competitive.
Table of Contents Nike’s history and Growth: 1 Nike’s internal environment 2 Management philosophy 2 Strengths 3 Weaknesses 4 Nike’s external environment 5 Rivalry 5 Barriers to Entry 5 Opportunities 5 Threats 6 Conclusion of SWOT analysis 7 Corporate Level strategy 8 Vision 8 Mission 8 Goals 9 Corporate-level strategy 9 Subsidiaries 9 Business-level strategy 10 Compensation Programs and Social Responsibility 10 Ethical Conduct 11 Recommendations 12 References 13
Nike’s history and Growth:
In 1962, Blue Ribbon Sports was founded by Philip Knight and his coach Bill Bowerman as an importer of Japanese shoes. Primarily, the company operated as a distributor for Japanese shoe maker Onitsuka Tiger, now
References: http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm http://www.nikebiz.com, Nike’s official website http://www.slideshare.net/kusmulyono/nike-environmental-analysis http://en.wikipedia.org/wiki/Nike,_Inc. http://nyjobsource.com/nike.html St. John’s University Student Managed Investment Fund 2004, all rights reserved. 8000 Utopia Parkway, Jamaica, NY http://ivythesis.typepad.com/term_paper_topics/2009/08/business-strategy-nike.html http://sneakernews.com/2010/05/06/nike-introduces-2015-global-growth-strategy/ NIKE, Inc. Corporate Responsibility Report FY07-09