Nike Company's Background
Nike in 1962, started as Blue Ribbon Sports, as its Founder member, Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964, Bill Bowerman, Knight's track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton, Oregon. Nike's grassroots strategy was born of low capital and necessity, but became one of the strengths of the company. (Becklund, 12-17) The 80's and 90's yielded greater profits as Nike began to assume the appearance of athletic juggernaut. "Advertising Age" named Nike the 1996 Marketer of the Year, citing the "ubiquitous Swoosh Logo and its memorable 'Just do it' catch line was more recognized and coveted by consumers than any other sports brand arguably any brand". That same year Nike's revenues were a staggering $6.74 billion and rose to $12 billion in sales by the year 2000. In year 2003, for the first time in the company's history, international sales exceed USA sales. Now in 2008, the company has strong image and position the world market. Nike Inc. manages good relationship with the customer through providing an outstanding presentation, support and delivering of the service. The process is significant where senior management has had built а good relationship management in terms of rewarding for effort, training for delivery а quality product and promoting employee through the hierarchies to build confidence and sense of accomplishment in their employees (loyalty is achieved).
Today, there are hundreds of workers around the global are working for Nike Inc. Actually they are all its employees and are getting good benefits and packages. Many critical junctions throughout Nike's history have helped it rocket into its present position. The achievements of Bill Bowerman and the ideas successfully implemented by and Phil Knight helped...
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