Nike Business Presentation Outline

Good Essays
Topic: Nike marketing strategy, social responsibility, and diversity.
Specific Purpose: To inform my audience about the marketing strategy, environmental and social commitment and diversity of Nike company
Brief: In my presentation, I will be talking about Nike’s marketing strategy and its social responsibility
MARKETING
A) INTRODUCTION
§ Preview – Because Nike’s success largely depends on its shrewd marketing strategy, I will be explaining to you the importance of marketing to Nike and introducing what marketing strategy Nike is currently deploying. B) BODY 1. Marketing is very important to its viability and profitability a. Since Nike is a consumer product company, it must respond to market changes through aggressive marketing. * If fail to anticipate accurately and respond in timely manner to market changes, Nike could experience material adverse effects on sales and profitability. b. Nike must stay domestically and globally competitive to other large companies such as Puma or Addidas. c. As a result, Nike takes marketing issues very seriously. Nike has been increasingly investing into marketing. (Refer to chart) * Nike experienced a substantial increase in marketing investment in the FY of 07-08, largely because of the Olympic Games 2008. * Demand creation in FY 2009 is $2,351.4 mil., increased 2% in compare with FY 08 2. Nike is successfully deploying the favorable brand image strategy a. Favorable brand image * Associates with a distinctive logo and advertising slogan “Just do it” * Advertise itself as a high quality and expensive product company. * Promotion: Nike contracts with high profile athletes and actively sponsors sport events to promote its brand. For example: * Michael Jordan: in 2007, the Jordan brand, now a separate Nike subsidiary with its own building, grossed about $800 million. * Tiger Woods: in 2000, Nike agreed to a multi-year deal with Woods worth a

You May Also Find These Documents Helpful

  • Good Essays

    Nike Presentation

    • 1995 Words
    • 8 Pages

    Introduction Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012, it employed more than…

    • 1995 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Presentation Outline

    • 282 Words
    • 2 Pages

    Presentation outline 1. Introduce fashion design 2. Tow development in fashion design a) The development of science and technology progress. People used to make clothes all need through sewing machine, scissors, etc. need to be done by hand, now with the development of social science and technology invented the new machine, can automatically generate does not require any human, tailoring sewing clothes. b) Material Before people only used two or three kinds of clothing materials to make clothes…

    • 282 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike Business

    • 1120 Words
    • 5 Pages

    NIKE Inc. principle business activities are the design, development, and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. They sell their products through NIKE owned retail stores and internet sales, and through a mix of independent distributors and licensees worldwide. Virtually all products are manufactured by independent contractor, with all footwear and apparel manufactured outside the US, while equipment products are mostly manufactured within the…

    • 1120 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Business Presentation

    • 4328 Words
    • 18 Pages

    Business Presentations & Public Speaking in English A presentation is a formal talk to one or more people that "presents" ideas or information in a clear, structured way. People are sometimes afraid of speaking in public, but if you follow a few simple rules, giving a presentation is actually very easy. This tutorial guides you through each stage of giving a presentation in English, from the initial preparation to the conclusion and questions and answers. This tutorial is itself set out like a mini-presentation…

    • 4328 Words
    • 18 Pages
    Good Essays
  • Better Essays

    Business Presentations

    • 1094 Words
    • 5 Pages

    ranking officers of a company that invests in distance learning start-ups. Your objective is to obtain a loan for a distance learning company that you would like to start. Fortunately, you have a mentor to whom you can turn for help. Using a business-like tone and format, compose a 2-3 page letter (Word Document) that would be suitable to send as an email to this mentor. Address the following so that your mentor can be of assistance to you: 1.) Analyze the audience (be creative and imagine…

    • 1094 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Business Presentation

    • 2524 Words
    • 11 Pages

    BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS Assignment paper Module The Business Environment Student name: NGUYEN KIM TRANG Student ID: Tutor: Lam Hien Truong Submission date: May 31st 2013 Term: Spring 2013 ASSIGNMENT BRIEFING & FEEDBACK SHEET | | Programme | Higher National Diploma in Business | Validating body | HSU-Edexcel-TMC | Module title | The Business Environment | Tutor full name | Lam Hien Truong…

    • 2524 Words
    • 11 Pages
    Satisfactory Essays
  • Good Essays

    Business Presentation

    • 1681 Words
    • 7 Pages

    Georgia to our utmost advantage. Both our talent to custom design and high traffic due to our location give us an edge as a new business. As the orders and referrals from business partners come in, over the next few months Sweet Treats will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business. By creating a new niche in the wedding and party industry, Sweet Treats will increase sales by more than $200,000 over the…

    • 1681 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Presentation Outline: Hello, my name is John I am a Finance Major, and I went abroad during my Junior year, in the Fall of 2009. I studied for a semester at the University of St. Andrews in St. Andrews, Scotland. WHERE – • United Kingdom; what is it? Made up of England, Scotland, Whales and Northern Ireland. • Distance from major cities, why St. Andrews is famous PROGRAM – • Choosing the country was difficult, I wanted to go everywhere. Looking at pictures, intensive research and history…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    PRESENTATION OUTLINE ( Sample) Title: Advertising – Concept and Importance General purpose: is to make the readers more clear about advertising Introduction Specific purpose / proposition: to show basic concept of advertising and why its is so important for all business and to present in brief about some popular mediums of advertising being used today and professional scope. Body (main points) Concept of advertising: Support points: • basic purpose of advertising…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Nike Business Strategy

    • 9262 Words
    • 38 Pages

    Capitalism Challenge, the third and final leg of the Harvard Business Review / McKinsey M Prize for Management Innovation. Story: Nike’s Gameplan for Growth that’s Good for All by Lorrie Vogel - General Manager of Considered Design at Nike Inc. Co-Authored by Agata Ramallo Garcia October 17, 2012 at 1:29pm 18 36 0 Comments 2 Ratings: Overall 4 Innovative 4 Detail Summary Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries, Bill…

    • 9262 Words
    • 38 Pages
    Better Essays