Nike brand overview

Topics: Nike, Inc., Bill Bowerman, Athletic shoe Pages: 4 (1135 words) Published: May 27, 2014
Brand overview Of Nike Company

NIKE, Inc.was established in 1968 with a approximately 48,000 employees worldwide and it is a leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities. Bill Bowerman and Phil Knight. The two founders of Nike were Bill Bowerman was a University of Oregon track coach and his partner Philip Knight was a track star at Oregon 1. The decision of using Bowerman’s busniess intelligence and knight’s knowledge of the sport to create a company that would produce comfortable, versatile, and unique shoes(Ash Amin, Nigel J, Thrift 2004). This report will give an overview of Nike’s beginnings, Competition and risks, Revenue, Trademarks and Patents

Promotional and advertising
materials explain the technology and scientific rationale for the shape, size, materials, and styling of specific products, it explains why customers should use Nike products, for instance a range of Nike materials that direct air ,water, and heat in ways that support what athletic need. With those elements combined together to produce a shoes, a high performance the athletic can perform. That would the ideal and the purpose aim for every sportsmen to Nike.( Nike INC 2013)

Competition and risks
Nike is a company which produces shoes the most and it has become one of the most successful corporations in the world(appendix1).One of the biggest rival, Adidas, Nike had been competing all over the time. Therefore, the way of attracting customers is the changing design trend affect the demand of the customers. In addition to each NIKE Brand’s shop of the location which operates predominantly in every industries: the design, development, marketing and selling of athletic footwear, accessories, and services. The locations of business arms which scatter in: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. However, uncertainty to...

References: (Ash Amin, Nigel J. Thrift 2004) The Blackwell Cultural Economy Reader-making time with Nike: The illusion of durable, CH12,p.384
( Nike INC 2012)The annual report on From10-k
(Kevin Spence 2009) Gatton Student research publication. Volume1, Number1. Gatton College of Business & Economics, University of Kentucky, p.8
company, N. (2013). NIKE REDEFINES "JUST DO IT" WITH NEW CAMPAIGN. Retrieved AUGUST 21, 2013, from http://nikeinc.com/news/nike-evolves-just-do-it-with-new-campaign
Campos, A. (n.d.). How Nike Will Dominate Emerging Markets. Retrieved September 16, 2013, from http://www.fool.com/investing/general/2013/09/16/why-nike-is-an-emerging-market-champion-in-the-mak.asp
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