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Objectives
Understand Perception
Identify the phases of perceptual process
Understand:
Social Identity Theory
Stereotyping
Attribution Theory
Self fulfilling prophecy
Learn how to improve perceptions
Perception - Meaning
Perception
Receiving information about and making sense of the world around us
Deciding:
What information to notice
How to categorize information
How to interpret information within the dynamics of selecting, organizing and interpreting external stimui
Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment
What is people’s behavior based on?
Reality
Or
Perception of reality
Perceptual Process
The Perceptual Process
THE EXTERNAL STIMULI
Feeling
Hearing
Seeing
Smelling
Selective Attention
Perceptual organization &
Interpretation
ATTITUDES & BEHAVIOR
Tasting
Perceptual Process (Contd.)
Selective Attention
Filtering information received by senses
Influenced by
Characteristics of the Object
Characteristics of the Perceiver
Perceptual Organization and Interpretation
Categorical thinking – unconscious process of organizing people and objects into preconceived categories that are stored in our long term memory
Mental modeling – internal representations of the external world; theories in use that people rely on to guide their perceptions and behaviors
Factors Influencing Perception
Factors that Influence Perception
Social Identity Theory
Social Identity Theory
Social Identity
Personal Identity
People maintain a social identity by defining themselves in terms of the groups to which they belong and have emotional attachment Characteristics that make one unique and distinct from people in any particular group
Perceiving others through Social Identity
Understand Perception
Identify the phases of perceptual process
Understand:
Social Identity Theory
Stereotyping
Attribution Theory
Self fulfilling prophecy
Learn how to improve perceptions
Perception - Meaning
Perception
Receiving information about and making sense of the world around us
Deciding:
What information to notice
How to categorize information
How to interpret information within the dynamics of selecting, organizing and interpreting external stimui
Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment
What is people’s behavior based on?
Reality
Or
Perception of reality
Perceptual Process
The Perceptual Process
THE EXTERNAL STIMULI
Feeling
Hearing
Seeing
Smelling
Selective Attention
Perceptual organization &
Interpretation
ATTITUDES & BEHAVIOR
Tasting
Perceptual Process (Contd.)
Selective Attention
Filtering information received by senses
Influenced by
Characteristics of the Object
Characteristics of the Perceiver
Perceptual Organization and Interpretation
Categorical thinking – unconscious process of organizing people and objects into preconceived categories that are stored in our long term memory
Mental modeling – internal representations of the external world; theories in use that people rely on to guide their perceptions and behaviors
Factors Influencing Perception
Factors that Influence Perception
Social Identity Theory
Social Identity Theory
Social Identity
Personal Identity
People maintain a social identity by defining themselves in terms of the groups to which they belong and have emotional attachment Characteristics that make one unique and distinct from people in any particular group
Perceiving others through Social Identity