Night Of 1000 Drawings Case Study
Step 1: The project
Night of 1000 drawings is an art exhibition where anyone can donate an a5 drawing for a good cause. Night of 1000 drawings is South Africans biggest, one night only art exhibition and all art is sold to raise funds for education. This art exhibition is held all across the world in hopes of raising funds for education. Artworks average at around R100 a piece. For this assignment, we were tasked with creating:
- A logo for the 2015 Night of 1000 Drawings event
- 4 poster designs
- A deliverable of our own choice
- A box design for the art submissions
- A Bookmark
- A Facebook banner
- A Facebook post
The brief stated that we had to use and expressive typographic approach with regards to our designs. I made use of expressive …show more content…
Time is always a big factor in accordance with work, and many employees get paid by the hour. Although time plays a large role in the value of design, it does not always mean that time spent will equate to quality. Weber from TNW News argues that putting value on design solely on time spent on it can be dangerous as there is often more to consider. In many cases companies care more about results rather than time spent and it can therefore be difficult to justify time spent if the quality does not meet their expectations (Weber, 2012).
To put value on design, would be to look at how the product or campaign influences it’s market, broadening horizons for new markets, strengthening your corporate reputation, ensuring that the design process runs as smoothly as possible etc.
In conclusion, putting value on design is not how much time is spent on design, but rather the effectiveness of the design in the market and how well its target market will react.
Ecological and environmental issues
Due to the world’s ever growing population, supply and demand of goods and services has increased drastically. Many products are made from non-recyclable and toxic materials which in turn litter our …show more content…
I feel that this design campaign could do more to meet these criteria and as such is not very successful typographically. The colour scheme of pink and peach is attention grabbing and as such is aesthetically successful. The imagery used relates to the brief and as such it too is aesthetically successful.
Function
The aim for this Night of 1000 Drawings campaign was for it to function as a promotion of the event. All of the deliverables were either aimed at promoting the event or aimed at increasing artwork submissions for the event. The overall success of the functionality of this campaign can only truly be assessed once it has been tested in public. This is largely due to the fact that all of the designs are intended to promote an event.
In conclusion, I feel that Night of 1000 Drawings campaign which I created, could have been more successful with regards to Ecological and Environmental issues, Aesthetics and Functionality. Overall this campaign was still as success as it supplied more value to the event as a
Night of 1000 drawings is an art exhibition where anyone can donate an a5 drawing for a good cause. Night of 1000 drawings is South Africans biggest, one night only art exhibition and all art is sold to raise funds for education. This art exhibition is held all across the world in hopes of raising funds for education. Artworks average at around R100 a piece. For this assignment, we were tasked with creating:
- A logo for the 2015 Night of 1000 Drawings event
- 4 poster designs
- A deliverable of our own choice
- A box design for the art submissions
- A Bookmark
- A Facebook banner
- A Facebook post
The brief stated that we had to use and expressive typographic approach with regards to our designs. I made use of expressive …show more content…
Time is always a big factor in accordance with work, and many employees get paid by the hour. Although time plays a large role in the value of design, it does not always mean that time spent will equate to quality. Weber from TNW News argues that putting value on design solely on time spent on it can be dangerous as there is often more to consider. In many cases companies care more about results rather than time spent and it can therefore be difficult to justify time spent if the quality does not meet their expectations (Weber, 2012).
To put value on design, would be to look at how the product or campaign influences it’s market, broadening horizons for new markets, strengthening your corporate reputation, ensuring that the design process runs as smoothly as possible etc.
In conclusion, putting value on design is not how much time is spent on design, but rather the effectiveness of the design in the market and how well its target market will react.
Ecological and environmental issues
Due to the world’s ever growing population, supply and demand of goods and services has increased drastically. Many products are made from non-recyclable and toxic materials which in turn litter our …show more content…
I feel that this design campaign could do more to meet these criteria and as such is not very successful typographically. The colour scheme of pink and peach is attention grabbing and as such is aesthetically successful. The imagery used relates to the brief and as such it too is aesthetically successful.
Function
The aim for this Night of 1000 Drawings campaign was for it to function as a promotion of the event. All of the deliverables were either aimed at promoting the event or aimed at increasing artwork submissions for the event. The overall success of the functionality of this campaign can only truly be assessed once it has been tested in public. This is largely due to the fact that all of the designs are intended to promote an event.
In conclusion, I feel that Night of 1000 Drawings campaign which I created, could have been more successful with regards to Ecological and Environmental issues, Aesthetics and Functionality. Overall this campaign was still as success as it supplied more value to the event as a