Topics: American football, National Football League, Public relations Pages: 2 (899 words) Published: November 2, 2014

CSR – Paper #1
CSR is defined as “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates.” (1) Many debate whether or not the benefits of CSR out weigh the negatives. Some companies only use CSR in order to help their image however, I believe that when used correctly CSR will not only benefit the company but will also provide a great deal of service and benefit for the community. One example of this that has been in the news lately has been the NFL and concussions. With the NFL being such a violent sport injuries are part of the job. Players who play football know that they have a high chance of getting hurt. Even with this apparent danger concussions have been a huge problem for the league and its image. It has gotten so bad that recently a number of former players actually sued the NFL for negligence and improper medical treatment of concussions. This has caused an uproar with the general public and has caused the league to have major a major public relations problem. With the image hit, youth football saw a 9.5 Percent drop in participation among its’ largest youth football league Pop Warner.(2) Parents are scared to put their kids in football and even former players were coming out and saying that they would not let their kids play football. This public relations hit has diminished the upcoming talent pool and the league had to do something in order to help its image while also making the game safer. One of the steps that the league has taken in order to repair its image was to introduce a program, called Heads Up Football. In August 2012 “The NFL announces it’s funded Heads Up Football, a new USA Football initiative to promote safety and concussion awareness in youth football.” (3) Did the NFL create this program in order to actually increase player safety or is it just a public relations stunt tin order o help the Leagues’ image? A statement from the NFL foundation says it is all...

References: "What Is Corporate Social Responsibility? Definition and Meaning." Fainaru and Mark Fainaru-Wada |. "Youth Football Participation drops." ESPN. ESPN Internet Ventures."NFL Celebrates USA Football Month with Launch of USA Football 's Heads Up Football Initiative.""NFL Foundation." NFL Foundation."NFL Celebrates USA Football Month with Launch of USA Football 's Heads Up Football Initiative."
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