Jurlique Enters Exclusive Marketing Agreement *With* Spa Finder; Australian Skin Care Line Chooses Spa Finder as Marketing Partner in U.S. Branding Campaign Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 8, 2002 Spa Finder, the leading spa travel, marketing and publishing company, and Jurlique, the Australian-based maker of the high-end pure skin care line, have entered into an exclusive marketing agreement to build brand recognition for Jurlique products and Wellness Day Spas in the U.S. marketplace. The campaign is designed to reach both of Jurlique's target audiences -- the consumer and the spa professional -- and also includes a major online sales initiative. "Spa Finder offered us marketing opportunities we could not find anywhere else. Its unique position in the spa industry allowed us to create an integrated campaign that reaches both of our target customers -- spa goers and spa owners/managers," said Mark Wuttke, President, Jurlique USA. "This is just the beginning of what we believe will be a very successful relationship. We look forward to exploring additional opportunities with Spa Finder." "Before engaging in a strategic relationship with another company, we closely examine its values and scrutinize its product line. This assures us that we are promoting only the highest end companies and products to our customers. Jurlique clearly fits that criteria and we are pleased that they chose Spa Finder as a key component to their branding campaign in North America," said Pete Ellis, Spa Finder's CEO. The marketing program includes full-page Jurlique advertisements in Spa Finder Magazine, the most widely read spa lifestyle magazine, as well as an extensive online presence to reach the large number of spa-goers who visit the Spa Finder website. Online marketing efforts include banner ads linking consumers to the Jurlique website, Jurlique logo designations on all Spa Finder Partner spas that carry Jurlique products, and a variety of Jurlique Gift
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CWH Selection Solutions Next Generation Fire Service Study Guide
Purpose of the Study Guide ......................................................................................3 Skills and Abilities Measured on the Test...........................................................3 Types of Questions on the….
The Alphas of the Next generation
by: Andre Tjahyana
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The Branding of Next-Generation Products
Justification for the study
One of the firm’s most important marketing decisions is choosing a product name. While previous studies have examined criteria for selecting individual brand names, naming decisions that involve multiple product generations have received little attention.
There's a lot of research about new-product branding, but as best as we could tell, nobody had looked closely at the issue of how to brand a successive generation. (Gourville,….
1.0 Executive summary
The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is….
Graphic Techniques and Fundamental of the Next Generation CAD/E System
Computer-Aided Design also known as CAD has become very popular since the early 1990s. CAD drawings are designed to help engineer physically visualize the solutions for our everyday problems. We are going to look over some the fundamentals of the next generation CAD and engineer systems, as well as some new techniques and methods to construct a more detailed and advanced graphics with CAD softwares.
The first article I reviewed….
overall objective and specific objectives. Firstly, overall objective is to understand the financial management practices in small businesses of Victoria and Western Region of Melbourne to help government setting up a benchmark in small business to help small business running in a good way.
About the specific objectives, our team tries to investigate the demographic factors, profit and loss and management strategic.
Method of collecting date
To successfully get the useful information, the survey….
Characteristics of Next Generation Multinational Managers
-How can one develop those characteristics through education and experience?-
A GLOBAL WORLD 3
THE END OF THE WORLD BARRIER 3
A RISE TOWARD A MULTINATIONAL MODEL OF COMPANY 5
NEXT GENERATION OF MULTINATIONAL MANAGER 7
CULTURE AS A BARRIER TO COMMUNICATION 7
ESC ROUEN SKILLS VS CROSS CULTURAL CONSULTANT SKILLS 9
Cross cultural consultant skills 9
The program 10
A Global World
Globalization was the result of….
argument is true. In our first unit, we learned and researched the events of my generation and analyzed how those events shaped our generation. It is very likely that the next generation will be the way they are due to Gen Z events such as the legalization of same-sex marriage and the legalization of medical marijuana. Our influence on the next generation will reflect on them. This has been proven easily from Generation X. The divorce rates in the 60s-70s have greatly influenced my generation’s social….
Remain in China and focus on revenue growth.
Refine marketing and branding to better communicate the
company’s core competencies and values.
As a result, Jurlique can create sustainable growth leveraging
on its current strengths, yielding revenue between 200 and 250
MM by 2018.
Believe 100% in Nature. Do you?