Next Generation Business: Jurlique

Topics: Bathing, Brand management / Pages: 3 (550 words) / Published: Feb 24th, 2009
Jurlique Enters Exclusive Marketing Agreement *With* Spa Finder; Australian Skin Care Line Chooses Spa Finder as Marketing Partner in U.S. Branding Campaign Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 8, 2002 Spa Finder, the leading spa travel, marketing and publishing company, and Jurlique, the Australian-based maker of the high-end pure skin care line, have entered into an exclusive marketing agreement to build brand recognition for Jurlique products and Wellness Day Spas in the U.S. marketplace. The campaign is designed to reach both of Jurlique's target audiences -- the consumer and the spa professional -- and also includes a major online sales initiative. "Spa Finder offered us marketing opportunities we could not find anywhere else. Its unique position in the spa industry allowed us to create an integrated campaign that reaches both of our target customers -- spa goers and spa owners/managers," said Mark Wuttke, President, Jurlique USA. "This is just the beginning of what we believe will be a very successful relationship. We look forward to exploring additional opportunities with Spa Finder." "Before engaging in a strategic relationship with another company, we closely examine its values and scrutinize its product line. This assures us that we are promoting only the highest end companies and products to our customers. Jurlique clearly fits that criteria and we are pleased that they chose Spa Finder as a key component to their branding campaign in North America," said Pete Ellis, Spa Finder's CEO. The marketing program includes full-page Jurlique advertisements in Spa Finder Magazine, the most widely read spa lifestyle magazine, as well as an extensive online presence to reach the large number of spa-goers who visit the Spa Finder website. Online marketing efforts include banner ads linking consumers to the Jurlique website, Jurlique logo designations on all Spa Finder Partner spas that carry Jurlique products, and a variety of Jurlique Gift

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